The death of SEO. Reasons of why companies stopped investing on it

2018/08/29 08:00


Let me start by making one thing clear: NO.

SEO is still alive and kicking. It isn’t even dying. It’s evolving. There are things that used to work that have stopped working. While there also are new things to try.

But how long does it take to see results with SEO?

And the answer to this question …depends. Frustrating, isn’t it? But that’s the truth. What does it depend on? It depends on several factors.

How long your website has been around?

Have you done any SEO on it previously?

How much content is on it, or what is its link profile?

The answers to these questions are some of the key elements that determine the period of time you’ll have to wait.

I have been involved in client SEO for quite a while now and I can tell you that without no exception, every client has asked this question:

“How long will it take till my website ranks on top of Google?”

Let me tell you this; it has been shown in a recent Ahrefs study that only 5.7% of all newly published pages will reach a Google Top 10 position within a year.

Prior to 2011, SEO was a no-brainer. You could quickly see the results in the form of traffic. This was mainly because the medium was relatively new. There was less competition and search results, algorithms, were not as elaborate as they are today.

There’s no magic bullet for SEO, it might take up to 6 months to start seeing results. SEO is just like a bottle of wine that gets better over time. Like a fine Pinot Noir from France, you’d be doing it an injustice to judge the results after one or two months. Just like wine, SEO results will be better after years of care, maintenance, and ongoing attention.  

Since 2011, we have witnessed several advancements. As a result, achieving SEO results is no longer as fast, or as easy, as it once was. You might wonder what are these major changes? Here we can include mobile usage, major changes to Google’s algorithms.

While the SEO space may be evolving due to Google getting smarter about user intent and experience, SEO is still an important place to invest for most businesses.

There’s Something About SEO

According to a recent survey by Clutch SEO is the “least popular digital marketing channel”. Only 44 percent of businesses spend time or money on SEO. That result is definitely unexpected.

One of the explanations for why SEO is so poorly ranked is the fact that SEO results aren’t immediately obvious.

Have you ventured into the waters of SEO without much foreknowledge on how long it takes to see the results? Then, you must have been surprised and disappointed when a month-passed and you didn’t see impressive results.

What does it require to be successful in SEO today? A lot more than yesterday, that’s for sure! But the payoffs are bigger, too.

Let’s think about how people are now using their mobile phones. We basically use it all the time. The mobile and page speed era is here. Mobile devices have exploded in popularity since the iPhone first emerged back in 2007.  As a result, they have become the main way to access the Web and potentially your website. Just a few years ago, mobile optimization was an afterthought. This is where mobile-first indexing comes rushing in.

Optimizing for mobile has become not only a preference. At this point, this is a necessity.

The Death of SEO

Yes. That’s for sure!

In its early years, Google used to make a handful of updates to its algorithms. Now, Google makes around 500–600 changes to its search algorithm on a yearly basis. While most of these changes are so slight that they go completely unnoticed, Google occasionally rolls out a “major” algorithmic update such as Panda, Penguin and Pigeon, to name but a few, that affects search results in significant ways.

Have you noticed a sudden drop in traffic and rankings while looking at your site statistics? You might’ve been bitten by one of those updates as they are well known for making rankings fluctuate and traffic drop.  

When Google implements a major updated, you can usually see shockwaves of the impact through keyword rankings.

For example, you could see a keyword jump five to ten spots, and this, in just a day.

Search engine algorithms are evolving at a rapid rate. This shows Google is serious about improving the quality of search results. 

I know that when it comes to SEO you would like quick results to snag that first position. As the internet made the global marketplace more accessible, it’s crucial for your business to be at the forefront of search results when the world comes knocking. But what else can you do if you want to see immediate results? The answer is pretty easy. You can take advantage of SEM.


With SEM you don’t have to obsess over drops of the organic results as a direct outcome of large-scale changes to Google’s search algorithms. You will not have to go check your Analytics to see if the “activity” has impacted you this time. You won’t have to stress out about the next big Google update.

The same survey’s data performed by Clutch illustrates that small businesses tend to invest more in complementary services such as Search Engine Marketing (SEM).

Placing ads that appear above search results–should already be in your bag of tricks. This type of marketing is more accountable. Mostly because websites such as Google offer in-depth data about the performance of your ads.

SEM is one of the few areas where finishing second place or even third place can be just as beneficial as finishing first.

How is that? Let’s say you have an ad on Google. After a week, your ad keeps showing up in search results in the second or third position for the keywords you’ve chosen. If this is the case you will notice that most users are just as likely to click on the second- or third-position ads in search results as they would consider the first-position ads.

No internet marketing tool brings more immediate results.  If you design your ads right, you will manage to bring in traffic to your site.

Consumers tend to trust those brands that show up on the first page of Google.  So if you appear on the first page consumers the 2 billion people online will trust your brand more.

There are a total of over 40,000 searches every second, and more than 3.5 billion searches per day. As you can see there are millions of opportunities for your business to become found on search engines. So if you do not have the time needed to reap the benefits of traditional SEO you can get the utmost attention from your target audiences through SEM.