Is a Google Analytics Academy Course Really Worthwhile?

2018/09/05 08:00

google academy worth

Find out what courses the Google Analytics Academy offers and whether they’re worth pursuing.

If there’s one thing that all digital marketers know to be true, it’s that continuous learning is not an option.

Google is responsible for some of the top digital marketing tools of today and they’re the world’s leading search engine. The Google Analytics Academy is another one of their many offerings and promises to leave marketers with the knowledge they need to really benefit from Google’s products.

So, are these courses actually worth your time or are they simply designed to bring more awareness to Google’s products?

Courses offered by Google Analytics Academy

These are the courses that you can register for at Google Analytics Academy:

Google Analytics for Beginners

This beginner’s course covers everything from creating a new account and implementing tracking codes to applying data filters. If you’re new to Google Analytics, this course will show you how to navigate the interface and reports and how to go about creating your dashboards. Lastly, this course will help you learn how to analyze Google’s reports, set up goals and track your campaigns.

Advanced Google Analytics

If you’re already familiar with the basics of Google Analytics, you can take your knowledge to the next level with this advanced course. Learn more about how data gets collected and processed as well as how to configure custom dimensions, metrics, and event tracking. The course will also delve into more advanced data analysis techniques as well as remarketing and dynamic remarketing.

Google Analytics for Power Users

Now that you’re familiar with the inner workings of the Google Analytics platform, you can put your knowledge to good use. This advanced course will cover techniques that will allow you to compare users and traffic sources that convert with those that don’t so that you can optimize your website, content, and campaigns. You should always cover the beginner and advanced courses before pursuing this course.

Getting Started with Google Analytics 360

If you’re looking to take advantage of the enterprise-level features available through Analytics 360, this is the course for you. Discover features such as custom tables and funnels, roll-up reporting and unsampled reports. The course also touches on topics such as reporting with BigQuery and integrating with Google Ad Manager and other Google Marketing products. Using real-life examples, users will learn how to achieve their business goals with the help of Google Analytics 360.

These courses are all available in Chinese (Simplified and Traditional), Czech, Dutch, English, French, German, Indonesian, Italian, Japanese, Korean, Polish, Portuguese, Russian, Spanish, Turkish, and Vietnamese.

Upon completing any of the above courses, a certificate of completion will be emailed to you.

There is also the option to complete the Google Analytics Individual Qualification (GAIQ) exam, which requires you to first complete the Google Analytics for Beginners and Advanced Google Analytics course. From there you can navigate to Google Partners to take the exam.

You will need a score of 80% or higher to pass the exam and upon completion, you’ll receive a unique GAIQ certificate, and your profile will be updated to reflect your certification status.

Are the Google Analytics courses worthwhile?

Let’s start by saying that Google is here to stay and their products are essential in the digital marketing space.

Knowing how to effectively use Google Analytics is a must and these courses provide you with a free way to do just that.

Knowing how to make the most of Google’s analytics, reporting and marketing products has a knock-on effect on your business too. No marketer can afford to be in the dark when it comes to how customers are using their websites and engaging with their content.

Google Analytics gives you everything you need to understand all of your website data and how you can use it to reach out to your customers in a more effective way.

Overall, these courses are a simple way to increase your knowledge and your skills to grow your career or your business.

Have you taken any of Google’s courses before?