In part one of the KOBIT guide to Google Analytics, we’re going to show you how to get set up.
There are a lot of different tools and platforms that make it easier for digital marketers to do their jobs and Google Analytics is one of them.
If you have a business website, setting up Google Analytics is a must.
This free analytics tool allows you to monitor the performance of your website so that you can give your visitors the best possible online experience with your brand.
Google uses a tracking code to record the activity of users who visit your website, giving you access to a wealth of data that will help you improve your site.
Follow the below steps to add Google Analytics tracking code to your website.
Step 1: Sign Up for a Google Account
Chances are you already have a Gmail account. If not, create one by visiting www.gmail.com.
Click on Create an Account, fill in your basic details and you’re good to go.
Step 2: Sign Up for a Google Analytics Account
Navigate to https://marketingplatform.google.com/about/analytics and click on the Start for Free button.
You will now be asked to complete the following details:
You can leave all of the Data Sharing Settings as is. Lastly, scroll down to the bottom of the page and click on Get Tracking ID.
Step 3: Install the Tracking Code on Your Website
This is probably the most technical part of the entire process but it’s not overly complicated either.
Once you are taken to the page that contains your tracking ID, you will need to copy it and add it to the header of your website. If you are working with a website developer, simply send the tracking tag to them and they will take care of it.
If you happen to be running a WordPress website, there are a few plugins that you can install that will automatically add the tracking tag to the header of your site on your behalf. Some of the plugins that you can use are:
Simply install the plugin of your choice and follow the instructions for linking it to your Google Analytics account. Most plugins will also allow you to monitor your website within WordPress so that you don’t need to login to Google Analytics as well as your website every time.
Once your tag has been set up, you may need to wait up to 48 hours before you’ll start seeing any website data.
Now that your website is being tracked, you will see that you have access to a number of in-depth reports. Let’s take a brief look at the main report tabs that you will find on the left of the Google Analytics interface.
As the name suggests, your audience reports will provide you with data on the users who visit your website. You will have access to information such as user demographics, interests, location and the devices that were used to access your site.
If you wanted to find out how people were reaching your website and where all of your traffic was coming from, this is the reporting section you would use. These reports delve into organic, direct, referral and social traffic and you’ll be able to track any traffic that comes from your Google AdWords campaigns.
These reports will tell you how users are spending their time on your website. Find out which pages visitors are spending the most time on, what they are searching for on your website and whether your website speed is adequate. You will also notice an Events report under the Behaviour menu. Events are specific interactions with your content that you can track. For example, you can track whether a user downloads an ebook, engages with a map or watches a video on your site to get a deeper understanding of their online habits, activities and how well your content is working.
If you are running an e-commerce website or you simply want to track the user’s journey through your sales funnel, the various conversion reports will provide you with all the data you need to optimize your sales process and product pages. If you do want to use the e-commerce report, additional tracking will need to be set up.
We will take a closer look at the most important Google Analytics reports and how to analyze your data in Part 3 of this series.
As you can see, getting started with Google Analytics is very straightforward and will be one of your most valuable tools as a website owner.
Don’t miss out on Part 2 of our All-In-One Guide to Google Analytics where we will delve into view and filters.