Wondering which countries pay the lowest cost-per-click in AdWords? Here’s a look at the top 20.
It’s a known fact that not all countries pay the same cost-per-click (CPC) in Google Ads. Search volumes and the demand for certain target audiences differ per country, which can affect how much a brand would pay to run AdWords campaigns in specific countries.
According to a report by WordStream, the average CPC in the U.S.A is between $1 and $2 on the Google Search network. Here is how the countries with the lowest CPC costs in AdWords compare to the U.S.
|Country||CPC % Less Than U.S. Avg.|
As you can see, there is a major difference in costs when running your campaigns in these countries but this doesn’t mean that you should.
If your brand doesn’t have a presence or target audiences in these countries, chances are you’re simply going to be throwing money directly down the drain.
So, how do brands reach their desired target audience without breaking the bank? It all starts with understanding why cost per click isn’t always the most important aspect of setting up and running an Google Ads campaign.
Cost per click is the one metric that advertisers tend to get hung up on when bidding for terms on Google AdWords. What many don’t realize is that cost per click is all relative and not necessarily the metric that you should be basing your decisions on.
In most cases, marketers are immediately put off by a high CPC and will settle for alternative keywords that cost less. The reality is that CPC does indeed have the ability to drain your bank account but on the flip side, making money off of those clicks will allow you to increase your AdWords budget two-fold.
This is not to say that CPC is not important, it simply means that you need to look at the bigger picture before you decide whether a keyword is too expensive.
Unfortunately, most PPC platforms present brands with metrics that only allow them to track the performance of their campaigns, and while these metrics are certainly useful, they shouldn’t be all you focus on. Cost per acquisition can be just as important as cost per click – it all depends on the price of your products and services.
Before you make a final call on a keyword that seems too expensive, consider how much a customer would spend on one of your products or services. For example, if the keyword you are interested in has a CPC of $25 but your average product is only $18, the CPC wouldn’t make sense. On the other hand, if your average product is $150, the CPC is far more reasonable.
Setting a budget for your AdWords campaigns can sometimes be daunting as you need them to perform well to see a return on investment.
Regardless of what you decide to spend, here are some basic tips that will give your PPC campaigns a better chance of achieving the results you’re hoping for.
At the end of the day, a high-level view of your PPC campaigns matters just as much as the details so don’t let CPC be the only thing you see when bidding on keywords.