What it takes to create a blog headline that everybody wants to click on.
Content has become an integral part of all marketing strategies. Whether it’s the content you include in an email campaign, social media post or a blog, content is one of the best ways to engage with your target audience and drive more traffic to your website.
While creating content on a regular basis is all good and well, actually getting people to want to read a blog is a whole other thing entirely, and it all starts with your headline.
Think of your headline as one of your brand’s many first impressions. It’s what a potential customer will first encounter when they find your content online and if your headline doesn’t make them want to read the rest of your blog, you’ve spent a whole lot of time on content that isn’t going to help you achieve your goals.
Many writers don’t always give their headlines enough thought when it could be the one thing standing in the way of your next sale. In fact, a report by CopyBlogger showed that almost 80% of users never actually make it past the headline, which just emphasizes the importance of this line of copy.
Let’s start with the fact that your blog headline needs to fulfill a few different roles, the main one being website traffic generation.
Whether you’re posting your blog on your website or sharing it on social media, it should be encouraging people to visit your site and spend time on it. Blogs can also play a key role in your SEO strategy. The more useful, entertaining or educational your content is, the higher the chances that it will appear in search engine results, which in turn, will drive even more traffic to your website.
So what boxes should a headline tick for it to be deemed effective?
A headline should really only accomplish one thing: Appeal to your target personas.
This means that you should first have a thorough understanding of your target personas, what their goals and needs are and how your brand can provide them with something of value. What is it that drives your customers? How do they make decisions? What would be required for them to trust your brand and your business?
It’s understanding how your target audience thinks that will help you create headlines that will appeal to them.
Once you have an idea of what you want your content to achieve, here are a few tips that will help you develop blog headlines that encourage all the right people to click.
By creating curiosity and appealing to your target personas, you’re already well on your way to creating blog headlines that convert.