Every business, whether it’s online or has a physical location, needs to be built on a solid foundation if it hopes to be successful.
While being proactive is an integral part of running a business, it’s still important to define what your business does and what you hope to achieve to pave the way for future growth and success.
When starting an e-Commerce store, it can be quite easy to get wrapped up in the finer details such as securing a domain and deciding what products you want to sell. However, without knowing precisely what you want to achieve, it leaves a lot of room for error and confusion amongst staff and customers.
Having these statements in place will also ensure that you have something to measure your success against once your e-Commerce store is more established.
Your mission statement and your vision are very different but both are important for when you’re just starting out and once you start to grow.
The mission statement for your e-Commerce store will define what your business does, what your objectives are and how you plan to achieve those objectives. Here are a few mission statement examples from established brands:
Southwest Airlines – The mission of Southwest Airlines is dedication to the highest quality of Customer Service delivered with a sense of warmth, friendliness, individual pride, and Company Spirit.
Sweetgreen – To inspire healthier communities by connecting people to real food
Squarespace – Squarespace makes beautiful products to help people with creative ideas succeed
Your vision, on the other hand, outlines where you see your e-Commerce store in the future. Here are some examples of visions from established businesses:
Feeding America – A hunger-free America
IKEA – Create a better every-day life for many people
Mandala Leaders – To be the fastest growing, most rewarding and most transformative leadership community
Here is how you can develop these important business statements.
A good mission statement should answer 3 key questions:
Ideally, your mission statement should never be longer than 2 – 3 sentences. This is why the best way to approach your mission statement is to answer all 3 questions to the best of your ability and start refining it from there. Don’t try to be too creative right off the bat either. Start out with simple answers to your questions and get more creative as you begin to refine your statement.
When working on the vision statement for your e-Commerce store, you will need to look 5 – 10 years into the future. Your business’s purpose, goals, and values are what will make up your vision statement.
Your vision statement should speak to the future, be concise and stable, meaning you shouldn’t necessarily refer to market and technological changes. There’s no need to make this statement overly long or detailed either. It’s important to know what you’re looking to achieve and not necessarily how you’re going to get there – the business landscape changes all the time after all.
In some cases, your mission and vision statement can be combined if it makes sense to do so.
Crafting your vision and mission statement is not enough – now you need to implement it in your business.
These two statements will, of course, play a key role during the business planning phase but you also want to make sure that everyone who is involved with the day-to-day running of your online store knows about them too.
Once your e-Commerce store is up and running, you want to make sure that these statements are visible and available to your customers. These statements are what will explain to customers why they should buy from you and what your business stands for. Customers are always more willing to purchase from a business that has values that align with their own.
Finally, use your vision and mission statements to guide your marketing and advertising. It’s important for your brand to spreading a clear and consistent message to the public if you want to be seen as trustworthy.