Web Analytics

How Embedded Analytics Can Change the Way You Do Business

A closer look at the far-reaching benefits of embedded analytics and how it can change the way you view and use your data. Data and analytics go beyond dashboards and basic reports. For a business to truly benefit from data, it needs to be put in front of the right user at the right time – this is where embedded analytics comes in. While business intelligence tools collect and analyze data in an effort to support business decisions, embedded analytics incorporates these capabilities into a user’s applications and systems.  In a nutshell, embedded analytics presents users with data that is relevant to their daily activities within the applications they’re using. […]

cnxt_dev
cnxt_dev
2019/02/01 08:00
Web Marketing Tools

A New Way to Grow Your Business: Key Benefits of Marketing Automation

Marketing automation is the way of the future and is a tactic that can benefit your business in more ways than one. There are a number of tactics that you could use to grow your business but marketing automation is one that has more benefits than most. According to a report by Nucleus Research, marketing automation is capable of boosting your sales productivity by 14.5% and reducing your marketing overheads by up to 12%. Another report by The Annutis Group showed that businesses that nurtured leads using marketing automation were able to increase their number of qualified leads by over 450%. Today’s marketing teams need to fill a number of […]

cnxt_dev
cnxt_dev
2019/01/30 08:00
Web Marketing Tools

Top 10 Online Marketplaces for Ecommerce Pros

If you’re an eCommerce pro who is looking for new sales opportunities, these are the marketplaces you need to know about. Where garage sales and flea markets were once the best way to sell goods, the internet has opened up the doors to countless other sales opportunities. Along with creating your own eCommerce site, online marketplaces have made it possible to reach even more consumers across the globe. Some of today’s marketplaces allow you to list your goods for free and only ask for a small fee when you make a sale, while others do ask for a monthly fee. Many eCommerce pros are using this option because it’s easier […]

cnxt_dev
cnxt_dev
2019/01/28 08:00
Web Optimization

7 Don’ts for Choosing a New WordPress Theme

Whether you’re building a new WordPress website or just want to update your current theme, these tips will help you choose the right one. Launched in 2003, WordPress is one of the most popular content management systems around today. In fact, over 75 million of the websites that are online today are run on the WordPress platform. There are a number of reasons why the platform is so popular, including the fact that it’s easy to configure and use. Where you once needed the assistance of a developer to build an online presence, now anyone can build a website using a variety of different themes. There are hundreds of thousands […]

cnxt_dev
cnxt_dev
2019/01/25 08:00
Branding

Creative Ways to Use Customer Testimonials to Boost Your Conversions

Discover how using trustworthy customer testimonials on your website can boost your bottom line. Customer testimonials are something that countless businesses have access to but very few actually use to their advantage. Receiving positive reviews and testimonials from your customers is a good sign that your business is doing something right, but they can also be used to convince prospects to do business with you too. A study by the Spiegel Research Centre showed that an astounding 95% of shoppers would read a review before they made an online purchase. The report also showed that conversion rates shot up by 270% just because businesses highlighted positive reviews. Consumers respond to […]

cnxt_dev
cnxt_dev
2019/01/23 08:00
Uncategorised

Should You Extend The Google Analytics Data Retention?

With GDPR in full effect, this is what you need to do about your data retention settings in Google Analytics. In case you missed it, The General Data Protection Act came into effect in May 2018 and even though the European Union mandated this initiative, all online businesses were affected by GDPR, particularly in terms of remarketing, analytics and data collection. Since Google plays such an integral role in online business, naturally they needed to make some changes too. Google Analytics & GDPR Consent Prior to the implementation of GDPR, Google released updated policy requirements that are linked to their advertising features. Google stated that, “When using Google Analytics Advertising […]

cnxt_dev
cnxt_dev
2019/01/21 08:00
Web Analytics

Instagram Analytics: Measuring the Metrics That Matter

A closer look at the Instagram metrics that really matter and the best tools to track your performance. Instagram is 1 billion-users strong, making it one of the most popular social media apps around today. People love engaging with brands and a report by Make a Video Hub showed that Instagram receives 58 times more engagement per follower than social media powerhouse, Facebook, making it rife with opportunity for brands looking to reach an engaged audience. It does, however, appear that Instagram tends to play a more top-level role in conversions though, creating awareness more than sales. It’s still important to know how your brand is performing though and whether […]

cnxt_dev
cnxt_dev
2019/01/18 08:00
SEO

Voice Search and SEO: How Smart Speakers are Changing the Game

Smart speakers are more popular than ever but how should you be adapting your SEO efforts to meet voice search requirements? Amazon first introduced smart speakers to the world in 2016 when they released the Echo speaker. Today, smart speakers are present in countless homes and are a normal part of daily life. Major brands all have products with a voice assistant and this trend is only set to grow as advancements in AI continue to take shape. Smart speakers are just one of many innovations that have disrupted the world of digital marketing and voice search is now something that all marketers need to consider. A Closer Look at […]

cnxt_dev
cnxt_dev
2019/01/16 08:00
Web Analytics

A Basic Guide to Google Analytics Intelligence

What you need to know about Google Analytics Intelligence and how you can use it in your business. If you’re new to Google Analytics or you’re managing large volumes of data, the Google Analytics Intelligence feature can make your job a little easier. Using language processing technology, Google now makes it possible for users to ask questions about their data instead of having to sift through several tabs to find the information themselves. From questions about the basic performance of your website to measuring goals, the Intelligence feature can provide you with the answers to your data-related questions. Get Immediate Answers to Data-Related Questions Using plain English, you can ask […]

cnxt_dev
cnxt_dev
2019/01/11 08:00
Web Analytics

How to Use the AIDA Model to Increase Your Profits

The very best marketing campaigns consist of four steps. Here is how you can apply them in your own business using the AIDA model. The AIDA model has become a core principle in modern marketing and advertising with many marketers claiming that missing just one of the four AIDA steps could cause a campaign to fail completely. However, there are some exceptions to this rule. Some campaigns don’t actually require all four steps so you will need to use your own judgement. For example, a campaign that is aimed at growing brand awareness isn’t going to require the Action step, but if you know that a campaign does require all […]

cnxt_dev
cnxt_dev
2019/01/09 08:00
< Previous
Next >