Enhance Your Online Conversion Rates with the Help of Retargeting
A guide to retargeting and how you can use it to increase sales & take your marketing campaigns to a new level. We’ve all experienced it. You check out a pair of shoes or an Airbnb unit online, only to see an ad for it on Facebook or Google an hour later. Retargeting is the technology behind many of today’s advertising campaigns and is a tactic that truly caters to the demand for a more personalised online experience.
How Contextual Email Marketing can help you in your next campaign
Lately, we have seen many marketing trends come and go. However, one that proved its worth is contextual marketing. With the advent of mobile devices, customers can be anywhere when they read your emails. As a result, emails have to be able to always adapt to the ever-changing context of your customers. To put it shortly, contextual is by now the new reality of email marketing.
A Guide to Creating Your First Customer Journey Map
The ins and outs of customer journey maps and how they can help you grow your business. According to New Voice Media, $41 billion is lost by U.S. companies alone each year due to poor customer service. The better you can understand your customers, how they think, how they make decisions and what their preferences are, the better you can cater to their needs and thrive as a business. Your customers won’t hesitate to turn to a competitor that’s offering them a simpler sales process or better customer service, which is why your business can’t afford to not have a thorough understanding of your customer’s journey.
A Guide to Creating a Customer Behaviour Chart Using Google Data Studio
How to use Google Data Studio to create a visual representation of customer behaviour on your website. The advancement of digital technology means that data now plays a far more important role in B2B marketing than ever before. Easy access to data and data analysis tools means B2B marketers can better support their sales teams using a more strategic approach to prospecting. Behavioural targeting is one of the most effective ways to segment customers and prospects based on their recent online behaviour in order to approach them with an offering that’s more relevant to them.
Snippet: What It Is and How You Can Reach The Position 0
To continuously get traffic from Google you should always keep up with all of the search engine’s giant features. It is not an easy job, as Google is on a constant quest to add new features. If you haven’t noticed, Google results are much more than just plain links. When searching for something, featured snippets are the first thing most people notice. What Is a Snippet? Snippets are shown by Google at the top of the page, just above the rest of the results. That is the reason they are called position 0.
Understanding the Impact of Negative SEO Attacks on Your Brand
How competitors can use SEO attacks to destroy your brand’s online reputation and diminish your rankings. Competition can be quite fierce in the digital world but unfortunately, instead of embracing this competition in a healthy way, there are many brands that turn to black hat SEO techniques to attack their competitors to get ahead online. Types of negative SEO attacks There are a number of different techniques that could be used by competitors to negatively affect your SEO rankings, let’s look at a few of them here.
What Is Considered a Good Percentage of Bounce Rate?
Today everybody talks about bounce rate and, surprisingly, everybody has a different opinion on what is considered a good percentage of bounce rate. Before shedding light on the most advanced issues, let’s first clarify what the bounce rate is. What is the Bounce Rate Bounce rate is the metric that shows the percentage of the people that come to visit your website and exit before doing anything.
SEO Strategy 101: How to Optimise for Voice Search in 2018
Want to help searchers find exactly what they’re looking for by optimising for voice search? This is what you need to know. Google’s shift to mobile-first indexing and the increased usage of virtual assistants has really put voice search in the spotlight in recent months. According to Smart Insights, 48% of consumers start mobile research with a search engine, and with the speedy advancement of mobile technology, it’s much easier to voice your search query than to take the time to type it out.
The Rise of Ephemeral Content and Why Your Brand Should Care
A closer look at ephemeral content and why it should form part of your 2018 content marketing strategy. How users consume content is changing every year and with new social media platforms and apps cropping up all the time, consumer content preferences are changing on a regular basis too. Ephemeral content is one of the latest content trends to hit the online world and is very quickly becoming one of the most popular.Ephemeral content is usually images and videos that are only available for a short period of time, with Snapchat and Instagram currently being the two most popular platforms for this type of content.
What You Should Know Before Implementing HTTPS Services for Your Website
In October 2017, Google Chrome started to show a padlock with a red “X” for every site without HTTPS. Conversely, if the website you are visiting uses HTTPS, a green locked padlock will be shown to your visitors. For sure, this is drawing more and more attention to the websites that do not use HTTPS and are potentially insecure. It is clear that Google vision on the future of the Internet is that it should be secure and all sites will be served over HTTPS. But what is the reason for this change?