What are the (not provided) keywords and how to unlock them
What is the ‘not provided’ problem I think that every marketer has already encountered the (not provided) parameters in Google Analytics. These are the keywords used by people in order to find your website. Google knows these keywords but chooses not to share them with you. We are aware of how this is making it difficult for you to track SEO KPIs and, at the same time, find out which keywords worth investing in. For example, let’s suppose that your conversion rate for a particular page suddenly increases. You practically have no means to access the relevant data and establish what organic keywords you need to target.
Is your web fully responsive? Analyzing the Accelerated Mobile Pages (AMP)
In the last couple of years, mobile internet traffic skyrocketed. Today, visitors interact with your website and convert based on the content delivered to their mobile devices at the right moment. A recent statistic shows that in 2017, 50,3% of all mobile traffic was mobile and in the first two months of 2018 that percentage grew to 52,2%. As a direct result, there are also more Google searches initiated from mobile devices than from desktop. Maybe your web business fared pretty well until now but if you want to continue to increase your revenue in the future, you should understand that this is a major behavioral shift.
5 ways to monetize data from your website
If you are like most of the online business these days, you are probably sitting on a huge amount of data. Also, chances are that you are looking for ways to monetize it. From the technology point of view the conditions are ripe: massive volumes of both structured and unstructured data are available storage costs are continuously decreasing business intelligence an data analytics solutions are mature
8 Useful Tips to Make Your Website Mobile User-Friendly
There are more than 50% chances that you are reading this blog using a mobile device. We are witnessing an important shift and it is obvious that multi-screen web is going to shape the future of the Internet. Now, for a website to be successful, it has to be mobile user-friendly. Moreover, Google recently updated its ranking algorithm and mobile-friendly websites are enjoying a ranking boost in mobile search results. But what does a website mobile user-friendly? This is a good question to ask because of the fact that, unfortunately, the mobile web introduces a different layer of complexity: the websites must be cross-platform.
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Just How Prepared Are You For An Online Reputation Crisis?
Why it’s important for your business to closely monitor your online reputation and what to do when disaster strikes. Before the dawn of the internet, managing your brand’s reputation was a whole lot easier but today, one bad review or customer complaint can spread like wildfire, leaving future and even existing customers, with a bad taste in their mouths.
Which Metrics in your Analytics Reports You Should Put Your Eyes On?
To run a successful business on the web, you need to engage in a continuous process of refining and improving your online marketing approach. A low performing web page will damage your brand. But first, you have to understand where the problem or the problems lie. As Lord Kelvin once said: “If you cannot measure it, you cannot improve it”.
Are Ad Blockers killing your AdSense campaigns? Learn how to defeat them
Ad blocking is business as usual for many internet users and, every day, more and more people are downloading ad blockers. Even if many users understand that by allowing ads to be displayed, they are actually supporting the efforts of content creators to deliver quality material, there is also a wide category of users who are annoyed by the multitude of popups that many pages show. It is estimated that 30-40% of users have installed an Ad Blocker.
Understanding the Analytics Attribution modeling
The number of channels customers are using to connect with brands had significantly increased in the last couple of years. We now have blogs, social media, search… and the list is much longer. With so many customer points of contact, there are also more questions about the real value of the dollars spent on each medium. Several years ago, if you wanted to measure the effectiveness of your campaign all you had to do was:
Why Brands Should Be Including Influencer Marketing in their 2018 Strategies
If you’re looking for ways to take your marketing to the next level in 2018 and beyond, influencer marketing may be the answer you’ve been looking for. In order to compete in an ever-changing digital landscape and meet the demands of today’s online consumers, brands have had to think of new and innovative ways to stand out and make an impact.