Understanding the Analytics Attribution modeling
The number of channels customers are using to connect with brands had significantly increased in the last couple of years. We now have blogs, social media, search… and the list is much longer. With so many customer points of contact, there are also more questions about the real value of the dollars spent on each medium. Several years ago, if you wanted to measure the effectiveness of your campaign all you had to do was:
Why Brands Should Be Including Influencer Marketing in their 2018 Strategies
If you’re looking for ways to take your marketing to the next level in 2018 and beyond, influencer marketing may be the answer you’ve been looking for. In order to compete in an ever-changing digital landscape and meet the demands of today’s online consumers, brands have had to think of new and innovative ways to stand out and make an impact.
Why creating A/B/n tests on your digital business is a must
Back in the 1990s when Google, Facebook or even Myspace didn’t exist, businesses could afford to ignore the World Wide Web. Only a few nerds using dial-up modems were online to check them out. Today, with the advance of mobile technology, everything is changed. We use our mobile phones to connect with friends, order pizza, make travel reservations and so on.
How Web Design Impacts Your SEO Efforts
Tips for designing an SEO-friendly website that Google will want to index. It can sometimes be difficult to keep track of all the different elements that Google considers important when it comes to SEO but starting with a strong website definitely helps. Your website is your online image and is one of the first places that people will interact with your brand. This means that you need to cater to a lot of different visitor preferences, while still encouraging conversions. Responsive website design is no longer optional if you want to provide users with the best possible experience across any device, something that Google considers very important to your SEO […]
Google AdWords Remarketing: Your Guide to Getting Started
Interested in creating an AdWords remarketing campaign? This is what you need to know. According to Google, only about 4% of your website visitors will actually convert, which means steps need to be taken to bring them back if you want to reach your revenue goals. Countless brands, big and small, are discovering the benefits of remarketing. Big brands such as Zendesk have seen a 30% increase in conversions through remarketing alone. This brief guide aims to give you the remarketing basics so that you can set up a few campaigns of your own. Remarketing: A Recap If you’ve heard the terms ‘remarketing’ and ‘retargeting’, know that they’re the exact […]