SEM

How to Plan Your Online Marketing Budget for 2019

Wondering what you should be spending on digital marketing next year? This is what you need to know. 2017 was the first year that digital marketing actually surpassed TV in terms of spend. While digital advertising made up 41% of total marketing spend in 2017, TV dropped down to 35%. The reality is that consumers spend more time online than ever before and with the rise of platforms such as Netflix, they have even more reason to open a browser instead of flip through TV channels. Unlike traditional media such as TV, online advertising gives brands the opportunity to reach a targeted audience. And because they’re able to track the […]

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cnxt_dev
2018/11/19 08:00
Branding

Why You Need a Guest Blogging Strategy in 2019

Adding guest blogging to your content marketing strategy could skyrocket your results. When used strategically, content marketing is a powerful tool that can generate exceptional results. Guest blogging is one aspect of content marketing that has massive potential yet not many brands are actually utilising it. It’s a mutually beneficial arrangement that provides third-party sites with fresh new content while giving businesses the opportunity to boost brand awareness and drive targeted traffic directly to their websites. Guest blog posts should not be seen as just another promotional tool either, it’s a chance for brands to establish themselves as experts in their industry while driving people to their websites where they […]

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cnxt_dev
2018/11/16 08:00
Web Analytics

Google Analytics Custom Events – The How and Why

Find out how to boost your conversions by setting up and tracking events on your website. Google Analytics boasts a number of useful features, providing businesses with in-depth data on their websites and how customers are interacting with their brands. Goals and Events are two features that work hand-in-hand to give you an overview of how your website visitors are engaging with specific elements on your site. While some people might argue that you only really need to use Goals to track how users are moving through your customer journey, there are certain elements that just can’t be tracked with Goals, this is where Custom Events come in. What Custom […]

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cnxt_dev
2018/11/14 08:00
Web Marketing Tools

How to Create Personas Using KOBIT

Why customer personas matter and the data you’ll need to create them. Where it was once enough to have a birds-eye view of who your customers were, today’s brands need to have as much information as possible if they hope to reach and appeal to their target audience. According to Mad Marketer, 71% of businesses who surpassed their revenue and lead goals have developed buyer personas. And an astounding 82% of companies that started using buyer personas were able to develop a better value proposition, which in turn increased sales and revenue. Consumer needs are evolving all the time and if brands hope to survive in a competitive market, they need to […]

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cnxt_dev
2018/11/12 08:00
SEO

A Beginners Introduction to Google Search Console

If you want to drive more traffic to your new website, you’re going to need to get acquainted with Google Search Console. You can build the most attractive and engaging website in the world but if nobody knows about it, what’s the point? There are millions of websites on the internet, which means that businesses and brands need to do everything possible to ensure that new and existing customers know where and how to find them online. Search engines are an integral part of our online browsing habits, which makes search engine optimisation (SEO) more important than ever. In fact, Google processes around 40,000 search queries every single second. Fortunately, […]

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cnxt_dev
2018/11/09 08:00
Branding

7 Ways to Build a Stronger Brand Presence on Social Media

If you really want to get social media to work for your brand, you can’t do what everyone else is doing. With social media being such a prominent part of our lives, it’s actually hard to imagine a world without it. In a world where digital is front and centre, maintaining a social media presence is crucial to the growth of your business, especially since your customers spend such a large percentage of their days on various social media websites and apps. According to Social Media Today, consumers spend at least 2 hours on social media every single day, which amounts to someone spending around 5 years of their life […]

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cnxt_dev
2018/11/07 08:00
Uncategorised

About us KOBIT

  Creator’s NEXT was born in 2004 from the mind of Nozomu Kubota, with the objective to assist in the development of digital marketing companies. Offering solutions adapted to their clients and new ways to increase their benefits in the online domain. Thanks to continuous conversations with digital marketing companies, arose the need of seeking a solution to all those digital marketing professionals that spent too many hours creating reports in Google Analytics. What if those wasted hours were invested in developing their creative side instead of mere data compilation tasks? – Nozomu Kubota Creator’s NEXT – Vision Creator’s NEXT is pleased to introduce KOBIT KOBIT born with the objective […]

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cnxt_dev
2018/11/05 10:09
Branding

Developing the Mission and Vision for Your e-Commerce Store

Every business, whether it’s online or has a physical location, needs to be built on a solid foundation if it hopes to be successful. While being proactive is an integral part of running a business, it’s still important to define what your business does and what you hope to achieve to pave the way for future growth and success. When starting an e-Commerce store, it can be quite easy to get wrapped up in the finer details such as securing a domain and deciding what products you want to sell. However, without knowing precisely what you want to achieve, it leaves a lot of room for error and confusion amongst […]

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cnxt_dev
2018/11/05 08:00
Inbound Marketing

Will I Be Penalized for Duplicate Content?

A closer look at how duplicate content really affects your SEO rankings. There are a number of different debates around SEO rankings and the factors that can make or break your website – duplicate content is one of them. There is a lot of different information floating around about whether or not duplicate content can affect your SEO rankings but the truth is that many people are still misunderstanding how Google treats duplicate content. What is duplicate content & why does it matter? Duplicate content is defined as any copy that appears online in multiple places. This means that content needs to appear at one or more URLs for it […]

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cnxt_dev
2018/11/02 08:00
Inbound Marketing

Increasing Your Business Profits Using Geomarketing

What Geomarketing can do for your business and how to implement it. The more specific and relevant your marketing can be, the higher your chances of success, which is why location is such an important factor. There are a number of different ways to incorporate location into your marketing campaigns but the goal is always the same: get your message seen in the right place, at the right time. According to a report by Factual, 8 out of 10 marketers stated that location-based marketing grew their customer base by 85% and their customer engagement and response rates by 83%. Location-based marketing using a mobile app might be a simple concept […]

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cnxt_dev
2018/10/31 08:00
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