Web Marketing Tools

What You Need to Know about Google’s Cloud Vision API

If you’ve ever wanted to add image recognition technology to your apps, Cloud Vision API can help you do that. Google’s Optical Character recognition software is impressive. It’s capable of extracting text from images, scans and even handwritten documents in 248 languages, which includes all major South Asian languages too. Google’s Cloud Vision API allows developers to take full advantage of their image recognition technology and create applications that better understand images. APIs act as messengers because they take requests and returning responses. The Cloud Vision API categorises an image (request) before it detects a logo, face or content to display as a response. Along with identifying offensive content, businesses […]

cnxt_dev
cnxt_dev
2019/05/15 08:00
SEO

Search Queries and Keywords are Not One and the Same

Understanding the differences between keywords and search queries for SEO. The words ‘query’ and ‘keyword’ are often used interchangeably in conversation but they aren’t exactly the same thing. While the difference between these two terms may not seem like a big deal, it’s still important for SEO professionals to know the difference, particularly when communicating with team members and clients. Over and above the communication aspect, knowing the difference will help you become better at your job. Keywords vs. Search Queries – What You Need to Know Keywords: A keyword is a specific word or term that you want to target in an organic or paid search campaign. Keywords are […]

cnxt_dev
cnxt_dev
2019/05/13 08:00
Web Analytics

Discover the Benefits of the Cohort Analysis Report in Google Analytics

What is cohort analysis and what does it mean for your business? Google Analytics is an integral tool for all marketers. From the basics of web traffic to find out detailed information on how visitors interact with your site, Google Analytics has it all. However, Google Analytics data is only valuable if you’re using it to draw actionable conclusions about your website visitors. The Cohort Analysis report in Google Analytics is an essential yet underrated report that offers key insights into trends and patterns in user behavior. Let’s take a deeper dive into what you can expect from this report. Cohort Analysis 101 In a nutshell, cohort refers to a […]

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cnxt_dev
2019/05/10 08:00
Inbound Marketing

9 Types of Campaigns to Add to Your Email Marketing Strategy

Make your subscriber list work for you by taking a new approach to the types of campaigns you send. Everyone checks their email at least once a day. Whether it’s for professional or personal reasons, email helps us to stay connected. It’s also one of the most direct ways to reach out to your audience. When it’s done right, email marketing is can be a powerful business growth tool. Not only does it allow you to keep your customers informed but you can also educate and build stronger relationships with them. Many businesses have subscriber lists that are brimming with potential but because they aren’t sending out the right campaigns, […]

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cnxt_dev
2019/05/08 08:00
Web Analytics

Top 6 Analytics Tools for Video Marketers

To determine how successful your video content is, you’re going to need the right analytics tools. Video marketing is leading the charge, with over 80% of marketers saying that video helped increase traffic to their websites. Whether you are new to video marketing or you will be ramping up your efforts in the coming years, video content analysis is essential. Without a thorough understanding of how your videos are performing, it’s next to impossible to optimise your strategy and enhance your marketing efforts. Video analytics tools not only measures and analyses how each video performs but many tools can also track specific events that take place while a viewer is […]

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cnxt_dev
2019/05/06 08:00
Inbound Marketing

Why it’s Necessary to Develop Negative Buyer Personas

Creating negative buyer personas can help you fine-tune your marketing strategies. Making sure that you’re speaking to the right types of customers is a key element in creating and successfully executing a marketing strategy. In a way, identifying your ideal (and not so ideal) customers is a lot like dating. You need to know about the characteristics that are not a good fit for you just as much as you want to outline exactly what you’re looking for in a partner. The Basics of Negative Buyer Personas Overall, a buyer persona is a fictional representation of your ideal customer that is built on real data as well as general market […]

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cnxt_dev
2019/05/03 08:00
Web Optimization

The Impact of 5G Connectivity on Digital Marketing

Just how much will the switch from 4G to 5G connectivity affect digital marketing? Some significant changes have taken place in the connectivity space over the last year, with several of the world’s largest telecoms and wireless service providers slowly deploying 5G technology. Mobile carriers are going need time to upgrade their infrastructures but 5G networks will fast become the norm in coming years, giving marketers ample time to make the adjustments they need to adapt to this change. A Closer Look at 5G Connectivity 5G refers to 5th generation broadband cellular network technology. While 4G technology is already lightning fast, 5G is going to offer download speeds that are […]

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cnxt_dev
2019/05/01 08:00
Web Optimization

Should You Translate Your Ecommerce To Reach New Markets?

To increase your sales, you may want to consider creating a multilingual site. Thanks to the many technological advancements that we have experienced over the last decade, the way that we shop, do business and socialise has changed completely. With the click of a button, we can have access to almost any product or service but this also means that ecommerce has become a highly competitive space, with innovation and forward thinking being a key requirement in order to stand out and stay ahead of the competition. For many ecommerce brands, going global has become the next obvious step on this journey. According to eMarketer, worldwide online sales are set […]

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cnxt_dev
2019/04/29 08:00
Branding

10 Tips for Working with Brand Ambassadors in 2019

How to use brand ambassadors to give your marketing and your brand an edge. The concept of brand ambassadors has been around for quite some time now but with the rise of digital and social media in particular, more brands are starting to realize how a recognizable figure can help them grow their brand in the public eye. If you are considering working with a brand ambassador in 2019, here are a few basics to get you started. Brand Ambassadors or Influencers? Before delving into how you can start working with brand ambassadors, it’s important to outline how they are different from influencers. Influencers Even though influencers have been around […]

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cnxt_dev
2019/04/26 08:00
SEM

Why Women are Fed Up with Advertising

According to a recent report, women are more averse to advertising than ever before. A recent report by Kantar has a number of media owners and brands talking about the fact that they may no longer be able to reach as much of their female audience as they used to. Even though gender is one of the most sensitive topics around today, there are still countless brands that are not keeping up with important social changes such as gender equality. On the other side of the spectrum, some brands aren’t adapting to these changes out of a fear of getting it wrong, which ironically, will end up backfiring on them […]

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cnxt_dev
2019/04/24 08:00
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