Inbound Marketing

The Dos and Don’ts of Using Memes in Your Contents Strategy

Thinking about creating memes for your brand? This is what you should know. Memes have been around for so long that it’s difficult to imagine a world without them. Memes make sharing feelings, thoughts and attitudes more fun and creative and countless brands have started using them to engage with their audiences in a different way. Memes – In Case You Missed It If you’re still fairly new to memes, let’s start by showing you how to pronounce it: “meem”. In a nutshell, a meme is generally a picture or video that is linked to an idea, event or behavior. In some cases, they can even take the form of […]

cnxt_dev
cnxt_dev
2019/02/25 08:00
Branding

5 Ways to Incorporate Micro-Influencers into Your Marketing Strategy

Discover how micro-influencers can boost your online marketing results in 2019. We live in an age of influencers, which means influencer marketing is more accessible to brands than it’s ever been. Influencer marketing is a highly effective way to increase brand awareness, drive more traffic to your site, encourage user engagement and boost turnover, provided you find the right influencer to work with that is. A common mistake that many brands make is thinking they need to work with big names in order to capitalize on influencer marketing but this couldn’t be further from the truth. There’s no doubt that working with mainstream celebrities will generate a lot of hype […]

cnxt_dev
cnxt_dev
2019/02/22 08:00
SEO

How Nofollow Links Fit in with Your SEO Strategy

A closer look at nofollow links and how they make a difference to your SEO efforts. There are so many different terms that are linked to search engine optimisation and nofollow is one of them. If you are new to SEO, this article will give you a better understanding of what nofollow links are, how they differ from dofollow links and how they make a difference to your SEO efforts. Nofollow Links Explained Nofollow is an HTML attribute that tells search engines not to follow a specific outbound link. Basically, you would use a nofollow tag anytime you don’t want to endorse or pass authority to a particular page. The […]

cnxt_dev
cnxt_dev
2019/02/20 08:00
Web Analytics

GDPR in 2019 – Where to From Here?

Data has become a big deal and there’s no doubt that 2019 will be filled with changes that will continue to impact business globally. Even though businesses were frantically making changes last year to comply with the General Data Protection Regulation (GDPR), it’s still not entirely apparent what effect this new policy has had. This means that businesses should be prepared for further changes over the course of 2019. GDPR: What to Expect in 2019 Here is some of what businesses can expect. Big Data Will Come Into Play As GDPR continues to change how businesses tackle data storage and usage, big data ethics will start being affected too. Data […]

cnxt_dev
cnxt_dev
2019/02/18 08:00
SEO

Internal Linking Strategies For SEO: 9 Best Practices

  There are a number of different SEO tactics that you can use to boost your site’s rankings and internal linking is one of them. As you might already know, content really is king and brands are more focused on creating quality content than ever before. Content gives customers a reason to interact with your brand but even the best content won’t be much use if people aren’t able to find it. Most brands generally use social media and external linking strategies to drive more traffic to their content but internal linking is one tactic that tends to be overlooked, even though it’s capable of boosting your SEO results. While […]

cnxt_dev
cnxt_dev
2019/02/15 08:00
Web Marketing Tools

Here Is Why An eCommerce For Your Website Will Boost Your Sales

Does your website really need eCommerce features and how do you get started? According to Hosting Facts, over 1.9 billion people will buy something online this year and in the United States alone, more than half of the population would rather shop online than step into a physical store, a trend that is bound to increase in the coming years. A decade ago, only larger brands were brave enough to set up and run an online store but today, there are thousands of niche stores competing alongside these eCommerce giants. It seems like there’s a new online store popping up every other month and if you’re new to the world […]

cnxt_dev
cnxt_dev
2019/02/13 08:00
SEO

A Basic Guide to Using Header Tags for SEO

Why header tags make a difference to your SEO efforts and how to use them. Of the many SEO trends that have come and gone over the years, header tags are one trend that has stood the test of time. Search engines are more focused on content quality and user experience than ever before and since header tags can enhance your content, they’re also good for SEO. Headers instantly make your content more readable, while also providing search engines with the information they need to index your content.  Most online users will only skim content but headers are one way to make them pause and spend more time on your […]

cnxt_dev
cnxt_dev
2019/02/11 08:00
Inbound Marketing

How Inbound Marketing Can Transform Your eCommerce Results

Discover how an inbound marketing strategy can boost the performance of your online store. If you’re looking for ways to drive more traffic to your online store, there’s a good chance that you’re turning to eCommerce giants such as Amazon for inspiration. Unfortunately, not everyone has access to the massive marketing budgets that these brands do, so what can be done to increase traffic and boost your bottom line using the budget you have? The answer lies in inbound marketing, which involves using smaller initiatives to achieve bigger results over the long term. Inbound Marketing in the eCommerce Space Inbound marketing is defined as a set of tactics that focus […]

cnxt_dev
cnxt_dev
2019/02/08 08:00
Web Analytics

7 Ways to Study Data Science for Free

Looking to learn data sciences but not sure where to start? Here are some resources to get you going. A study by IBM showed that the demand for data scientists will grow by 28% by 2020, a number that is sure to increase in coming years. With big data technologies becoming far more affordable and accessible, all business sectors are taking advantage of data and are using it grow and innovate in new and exciting ways. Data science is opening up the door to exciting career opportunities for those who want to be a part of this innovative field. Fortunately, this is one area that doesn’t necessarily require you to […]

cnxt_dev
cnxt_dev
2019/02/06 08:00
Branding

Why Top Businesses Are Implementing Customer Success To Growth

It’s no secret that most businesses are operating in increasingly competitive environments, which means growth has become that much harder. Today’s customers have endless options available to them in every area of life and business, which has placed a lot of additional pressure on businesses to be unique and memorable. While having a stellar sales and marketing team will definitely place you on the path to success, it’s often not enough to generate the kind of growth your business needs to thrive. It’s, for this reason, that customer success has become one of the largest growth opportunities in business and it can make a difference in your business too. Customer […]

cnxt_dev
cnxt_dev
2019/02/04 08:00
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