SEM

Terrific Tips for Increasing Your Facebook Conversion Rates

Some simple advice on how you can increase your Facebook ROI by making a few changes to your campaigns. Following the changes that were made to Facebook’s algorithm earlier this year, brands have slowly started seeing a decline in their organic reach. This change has meant that a large number of businesses have had to start investing in Facebook advertising in an effort to continue driving traffic to their websites. When it comes to tracking the success of these Facebook campaigns, conversions rates is one of the key metrics. Your conversion rates are directly related to your ROI but this doesn’t necessarily mean that a conversion always equates to a […]

cnxt_dev
cnxt_dev
2018/10/29 08:00
Web Optimization

All Roads Lead to M-commerce

We are experiencing unparalleled changes in one of the oldest industries, commerce. The basic principles of commerce have remained unchanged for centuries but the digital age has come with new ideas and new approaches to commerce. We have seen how brick-and-mortar stores are being replaced by online shops. Now we witness how mobile commerce is replacing the “traditional” online store. We move from desktop purchases to mobile ones, which is not an easy process but is inevitable. Let’s start with defining what actually m-commerce is and why the transition to mobile purchases is important. What Is M-commerce We can basically say that m-commerce is the use of handheld devices to […]

cnxt_dev
cnxt_dev
2018/10/26 08:00
SEO

Creating Blog Headlines That Generate Clicks

What it takes to create a blog headline that everybody wants to click on. Content has become an integral part of all marketing strategies. Whether it’s the content you include in an email campaign, social media post or a blog, content is one of the best ways to engage with your target audience and drive more traffic to your website. While creating content on a regular basis is all good and well, actually getting people to want to read a blog is a whole other thing entirely, and it all starts with your headline. Think of your headline as one of your brand’s many first impressions. It’s what a potential […]

cnxt_dev
cnxt_dev
2018/10/24 08:00
Branding

How to be Successful with Single Product Site

We have tones of multi-product companies and websites. We have tones of multinationals who are experiencing difficulties counting their own brands and products. Being successful as a single product company and website is increasingly difficult. One of the solutions is to become a great expert in your filed and show the world it is worth using your services. We should start with defining what is multi-product and what single product is. And then, we must analyze how you create content that shows you are an expert in a specific field. Creating Content for More than One Product We always want to be the best. It is normal and welcome desire. […]

cnxt_dev
cnxt_dev
2018/10/22 03:09
SEO

An Introduction to Using UTM Parameters

The benefits of UTM parameters and how to use them to track your marketing campaigns. A key part of being successful online is knowing where your website traffic is coming from as well as which of your campaigns are delivering the best results. Your website analytics will tell you exactly where your traffic is coming from but how do you know which guest blog posts, Facebook campaigns or Tweets are driving the most traffic to your site? The answer lies in UTM parameters.   UTM Parameters: A Recap Simply put, UTM parameters are the tags that you add to the end of a URL that will give you specific details […]

cnxt_dev
cnxt_dev
2018/10/19 08:00
Web Marketing Tools

Cloud Computing 101: How the Cloud Can Benefit Your Business

Everything you need to know about cloud computing and how to use it in your business. IT functions are a key component of every business and whether or not this function should be kept in-house or contracted out has been an ongoing debate amongst business owners. Cloud computing is one of the latest tools for businesses looking for an affordable, flexible and effective IT solution.   How Cloud Computing Works Basically, cloud computing is when computing services are delivered on demand over the internet. Instead of a business having to own a data center or their own computing infrastructure, they can rent access to these types of services on a […]

cnxt_dev
cnxt_dev
2018/10/17 08:00
Branding

The Basics of Creating a Successful Dropshipping Website

If you’ve ever thought about developing a dropshipping website, here is what you need to know. Dropshipping is one term that you will definitely encounter if you’re considering starting an online business.   Dropshipping makes it a lot easier to start out in the e-commerce space but it is also a business model that comes with its own set of pros and cons. This brief guide will help you understand these pros and cons and what it takes to run a successful dropshipping website. Dropshipping: A quick recap Dropshipping is a business model that allows someone to operate a business without owning or stocking products. Basically, a retail partner will […]

cnxt_dev
cnxt_dev
2018/10/15 08:00
Inbound Marketing

How Long Should Your Blog Posts Really Be In 2018?

When it comes to creating content that online users want to read, length matters. Content has become a core part of almost every brand’s online marketing strategy and there are a number of aspects that determine how successful a piece of content will be. From using the right keywords and eye-catching images to making sure that your content is original and engaging, it requires a lot of effort. One debate that has been ongoing for many years now is how long your content should be for it to be effective. Long vs. short form content There are many different benefits associated with creating short and long-form content, and what works […]

cnxt_dev
cnxt_dev
2018/10/12 08:00
Branding

Do We Have Too Much Unnecessary Content About Digital Marketing?

Content is a valuable thing, and we should keep it original and thoughtful What is the difference between a “traditional” marketer and a digital one? And then, what is the difference between traditional marketing and digital marketing? We need to start with these questions if we are to understand that we have too much useless information about the digital side of the marketing. Actually, we have too much content on the digital side of everything, starting from content creation to marketing to sales and lead generation. So, let us begin with defining what is marketing in general and what digital marketing really is. Digital Marketing vs. Traditional Marketing Look at the table […]

cnxt_dev
cnxt_dev
2018/10/10 08:00
SEM

The Countries with the Lowest CPC Costs in Google Ads

Wondering which countries pay the lowest cost-per-click in AdWords? Here’s a look at the top 20. It’s a known fact that not all countries pay the same cost-per-click (CPC) in Google Ads. Search volumes and the demand for certain target audiences differ per country, which can affect how much a brand would pay to run AdWords campaigns in specific countries. According to a report by WordStream, the average CPC in the U.S.A is between $1 and $2 on the Google Search network. Here is how the countries with the lowest CPC costs in AdWords compare to the U.S. Country CPC % Less Than U.S. Avg. Serbia 95% Moldova 92% Liberia […]

cnxt_dev
cnxt_dev
2018/10/08 08:00
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