SEO

Boost Your Site’s Speed with These WordPress Plugins

Website speed is key to SEO success. Here’s an easy way to boost the speed of your site and enhance your user experience. Page load time has become one of the most important factors in providing website visitors with an enhanced online experience. While fast page speeds can contribute to your conversions and turnover, it can also boost your SEO rankings. A study by Google found that 53% of online users would leave a website if it took longer than 3 seconds to load, which is quite a high standard to meet. The study also showed that websites that loaded in 5 seconds saw 70% longer average sessions and had […]

cnxt_dev
cnxt_dev
2018/12/26 08:00
Web Analytics

Reduce Your Bounce Rate Using these 8 Proven Methods

If you’re just not seeing the website stats you’re hoping for, your bounce rate could give you a clue as to why that might be. There are a couple of things that a website owner never wants to see when they login to their analytics dashboard and a high bounce rate is one of them. When visitors are only spending a few seconds on your website, it starts to directly impact your conversion rates as well as your turnover. And what once seemed like a seemingly small stat in the bigger scheme of things now has a lot more power. Bounce Rate Benchmarks Obviously the lower your bounce rate the […]

cnxt_dev
cnxt_dev
2018/12/24 08:00
SEO

On-Page and Off-Page SEO: A Quick Guide to Relevant Techniques

In the world of SEO, both off and on-page factors make a difference to your rankings. Here is how to get both aspects right. Google is constantly making changes to their algorithms – some updates are major and require action from all website owners, while others are smaller but still impact some sites. If you’re feeling a bit confused or have lost track of the many updates, know that you’re not alone. There are still a number of different factors that search engine crawlers pay attention to but overall, your main focus should still be on user experience because that’s what’s going to get you noticed. On-Page & Off-Page SEO […]

cnxt_dev
cnxt_dev
2018/12/21 08:00
Inbound Marketing

Growing Your Business Using Positive Customer Reviews

Discover how you can boost your business’s bottom line by asking customers for their feedback using proven tactics. Today’s consumers rely on recommendations from family, friends, and people in their community more than ever before. In fact, a positive review can be all someone needs to make a final decision on whether or not to buy a product or sign up for a service. Collecting customer feedback and reviews can sometimes seem like a monumental task but once you discover the immense impact that positive reviews can have on your brand’s image, the effort becomes well worth it. Many businesses don’t collect reviews because they feel that they’re asking too […]

cnxt_dev
cnxt_dev
2018/12/19 08:00
Branding

The Digital Marketing Skills You Need to Have in 2019

Wondering what skills will be most in demand in the New Year? This is what you need to know. With so many amazing courses and resources available online, it’s certainly not difficult to get started in the digital marketing space. While there are still digital marketing roles that call for formal qualifications, more and more organisations are looking for real-world experience and a strong portfolio. Whether you’re currently working in the digital marketing space or you’re just getting started, being successful means keeping your skills fresh and relevant in a fast-paced and evolving environment. There are many different directions you could take in the world of online marketing but let’s […]

cnxt_dev
cnxt_dev
2018/12/17 08:00
Web Marketing Tools

Marketing Automation: What is it and Why Does It Matter? + FREE eBOOK!

Discover the power of marketing automation and what it can do for your brand in 2019. Even though the term “marketing automation” has been around for quite some time, there still seems to be some confusion around what it really is and when you would use it. When used correctly, marketing automation can be a powerful marketing tool and can make your brand more relevant amongst audiences that demand a more personalized experience. If you’re planning to relook at marketing automation in 2019, here are a few facts that will help get you started. Marketing Automation: What It Is Marketing automation refers to technology that helps brands manage their marketing […]

cnxt_dev
cnxt_dev
2018/12/14 08:00
SEO

Your SEO and Online Marketing Holiday Checklist

Ensure your brand is still making an online appearance when your business shuts down for the holiday season. The holiday season is one time of the year that offers businesses countless SEO opportunities that they can take advantage of. Whether you’re running an online store, a B2B business or have a brick and mortar retail store, it’s important to capitalize on this increase in SEO activity. Search Engine Algorithm Changes If there is one thing that is constantly changing, it’s Google’s algorithms. While Google releases new algorithm updates every other month, search engines are learning and evolving on a daily basis. There are a number of different factors that can […]

cnxt_dev
cnxt_dev
2018/12/12 08:00
Branding

Social Media in 2019: Where Should Your Brand Be?

Social media isn’t going anywhere in 2019 but these are the apps and platforms you should be focusing on. If there’s one thing that brands have learnt in recent years it’s that if you want to reach your target audience, you need to know where they spend their time online. Yes, conventional media such as print and television still have their place but in a world where consumers prefer a personalised experienced at every turn, the internet is still the most lucrative place to promote your brand. Over the last decade, social media usage has skyrocketed and the ways in which consumers use social media has changed too. Social media […]

cnxt_dev
cnxt_dev
2018/12/10 08:00
Branding

Dealing with the 4 Basic Types of Customers for your e-Business

If you want to appeal to different types of customers, you need to understand what makes them tick. There really is no one way to deal with a customer. Every customer thinks differently, has their own set of preferences and makes decisions in a unique way. In order for a business to thrive in an ever-changing marketplace, it helps to know how to approach different customer segments that have a specific set of personality traits. By having a good understanding of what goes on in the minds of different types of customers, you can design a more effective approach across multiple different platforms. The 4 Main Types of Customers While […]

cnxt_dev
cnxt_dev
2018/12/07 08:00
Web Optimization

The Dos and Don’ts of Choosing the Perfect WordPress Theme

The right WordPress theme can turn your website into a powerful conversion machine. Here’s how to select the best one. There are literally thousands of WordPress themes to choose from. You could spend months sifting through them, which isn’t good for business. Fortunately, there are a few tactics that you can apply to narrow down your choices. Not only will the right theme make your content pop but it should ensure that your site is easy to navigate on absolutely any device and at lightning speed too. If you’re unsure about whether you’ve found the right theme or you simply want to be able to make a decision, here are […]

cnxt_dev
cnxt_dev
2018/12/05 08:00
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