Web Analytics

Basic Analytics for those who hate Analytics – Part 3: Analyzing Your Data

In part three of the KOBIT guide to Google Analytics, we’re going to show you which metrics matter the most and how to create goals. Now that you’re all set up, have created your different views and have applied the relevant filters, how do you use your data to grow your business? Google Analytics certainly gives you access to a wealth of information but it helps to know where you can find your most valuable information so that you can use it to make informed business decisions. Key Google Analytics metrics for every business owner Below are the metrics that you should be paying attention to if you want to […]

cnxt_dev
cnxt_dev
2018/10/05 08:00
Web Analytics

Basic Analytics for those who hate Analytics – 2: Creating Views and Filters

In part two of the KOBIT guide to Google Analytics, we’re going to show you how views and filters are beneficial to data analysis. To make data analysis that much easier, Google Analytics gives users the option to create and apply filters to their data. This allows you to segment your website data so that it only includes specific types of traffic or information and excludes any unwanted data. While filters can be applied at an account level, it’s highly recommended that you first create different data views before you apply any filters. In case you missed out on Part 1 of this guide, click here. What is a View […]

cnxt_dev
cnxt_dev
2018/10/03 08:00
Web Analytics

Basic Google Analytics for those who hate Analytics – 1: Getting Set Up

In part one of the KOBIT guide to Google Analytics, we’re going to show you how to get set up. There are a lot of different tools and platforms that make it easier for digital marketers to do their jobs and Google Analytics is one of them. If you have a business website, setting up Google Analytics is a must. This free analytics tool allows you to monitor the performance of your website so that you can give your visitors the best possible online experience with your brand. Google uses a tracking code to record the activity of users who visit your website, giving you access to a wealth of […]

cnxt_dev
cnxt_dev
2018/10/01 08:00
Inbound Marketing

Tips for Tapping into the Power of Nostalgia Marketing

How retro marketing tactics can help you reach out to customers in a whole new way. From Pokémon and Vinyl to Nintendo Classic and Nokia’s infamous 3310, retro products from our past are making a swift comeback. What is it about the good old days that put such a big smile on our faces? Probably the fact that our world seems to be evolving at a speed that we can barely keep up with and these subtle memories from our past take us back to a simpler time, a time when the internet didn’t put so much pressure on us to be perfect. Everyone has something in their home that […]

cnxt_dev
cnxt_dev
2018/09/28 08:00
Branding

Why Your Website Looks Like Mine?

Should you follow popular tips and what advice is worth following when creating your website You would be quite surprised to learn about an advice to webmasters by Google. What they say in their Webmaster Guidelines is – “Make pages primarily for users, not for search engines”. Funny, right? But their advice is spot on and could not be articulated better, to be honest. By not following this concept, we end up with tons of websites that look and feel the same. What is worse, we end up with websites that are created primarily for search engines. Look at the heading below. It is SEO friendly. We have copied it […]

cnxt_dev
cnxt_dev
2018/09/26 08:00
Inbound Marketing

How to Apply the Pareto Principle to Your Email Marketing Campaigns

Applying the 80/20 rule to your email marketing campaigns could finally give you the results you’ve been working towards.    In 1906, Italian economist Vilfredo Pareto noted that 80% of the land in Italy was owned by 20% of the population. It is also said that Pareto later developed his principle after he observed that 20% of the pea pods in his garden contained 80% of the peas. The 80/20 principle has been around for decades and can be applied to different areas of business, including marketing. For example, we can say that: 80% of search traffic stems from 20% of the researched keywords 80% of social shares stem from […]

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cnxt_dev
2018/09/24 08:00
Web Marketing Tools

VPNs: What You Need To Know To Use Them Safely

A VPN, or Virtual Private Network, is a connection method that offers extra security and privacy to anyone accessing the internet. Anytime you browse or transact online using an unsecured Wi-Fi connection, it means you’re potentially exposing your personal information and online browsing habits to others. Every time that you read your emails, browse websites and bank online at your favorite coffee shop using an unsecured connection, you’re opening yourself up to hackers and other third parties. Any data that you transmit during these online sessions become vulnerable, but a VPN changes all that. Benefits of using a VPN VPNs can be used to: Hide your IP address and location […]

cnxt_dev
cnxt_dev
2018/09/21 08:03
Branding

Dealing with the Chaos: Solving an Online Reputation Crisis

Daily headlines are filled with companies dealing with a crisis. Is your company prepared? Most companies are unprepared and do not have a crisis plan in place. They believe it will never happen to them. But, what if it does? One of my clients came yesterday to the office asking how he can deal with an online reputation crisis he has been ignoring for the last week. In two words: too late! In today’s digital age, news spread almost instantly. If crisis strikes…it’s already too late if you don’t have a strategy put into place.  Usually, crises are the fault of your business, whether by accident, or oversight. The trick is […]

cnxt_dev
cnxt_dev
2018/09/19 08:00
Web Analytics

How to Make the Most of Google Analytics Views

Want to view your website data in a different context? These are the Google Analytics views you should be using. Filters and views are the foundation of your Google Analytics reports and when used correctly, can help you view your data in an entirely different context. How you view your website data will directly impact various different businesses decisions and outcomes, which is why it pays to know how to work with Google Analytics views in the most efficient way possible. Understanding Google Analytics Views There are four main levels that make up a Google Analytics account, including: The account user The analytics account The property The view Each Google […]

cnxt_dev
cnxt_dev
2018/09/17 08:00
Web Analytics

How to Use the Conversion Probability Report in Google Analytics

Everything you need to know about the new conversion probability report in Google Analytics. Google has been making a lot of changes lately, which includes the addition of new marketing tools and reports. Conversion probability is a new Beta report from Google Analytics that gives brands the ability to see how likely it is that a user will convert. In this report, users are assigned a value between 1 and 100, 1 being someone who has very little chance of converting. The primary benefit of this report is that it will show you exactly which conversion paths are delivering the best results. It will also give you an idea of […]

cnxt_dev
cnxt_dev
2018/09/14 08:00
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