WhatsApp Business 101: What You Need to Know to Get Started
Thinking about using WhatsApp Business to enhance your customer experience? This is what you need to know. There are currently over 1.5 billion people using WhatsApp and over 60 billion messages are being sent every day. There’s definitely no denying that this is one of the most popular apps in the world, which is why it only makes sense for businesses to use it to reach out to their customers too. More and more marketers are discovering how beneficial messaging apps are for providing customers with a more personalized experience and are choosing to embrace opportunities like WhatsApp Business to enhance their customer journey. A report by Pew Research Center showed […]
Will AdSense Work for Your Site?
You have probably heard of AdSense if you are a blogger or if you are a small business running a blog. AdSense is considered a leading option to monetize your content by a good number of review sites and digital marketing consultants. While AdSense is no doubt an option worth considering, you should take all these reviews with a pinch of salt. AdSense has advantages and disadvantages as any other service do. And before deciding that you can make money online through an AdSense account, it is worth learning what actually AdSense can do for your website. Let’s start with explaining what is AdSense and then we’ll move on to […]
How to Use Google Analytics as a B2B Lead Generation Tool
Looking to generate more leads for your business? Google Analytics can do just that. There are a number of ways that you can generate leads for your business but sometimes, you need some extra help, this is where Google Analytics comes in. If you have Google Analytics set up on your website, you already have access to a wealth of data that can be turned into B2B leads for your business. You simply need to know where to look. Using Google Analytics as a lead tool The reality is your website is generating leads for you all the time. Visitors that are navigating to your site are obviously interested in […]
Is a Google Analytics Academy Course Really Worthwhile?
Find out what courses the Google Analytics Academy offers and whether they’re worth pursuing. If there’s one thing that all digital marketers know to be true, it’s that continuous learning is not an option. Google is responsible for some of the top digital marketing tools of today and they’re the world’s leading search engine. The Google Analytics Academy is another one of their many offerings and promises to leave marketers with the knowledge they need to really benefit from Google’s products. So, are these courses actually worth your time or are they simply designed to bring more awareness to Google’s products? Courses offered by Google Analytics Academy These are the […]
Tips for managing and implementing feedback from your customers’ customers
As a business that provides white label solutions, your primary focus is generally on finding new customers who have a need for your product and making sure that they’re happy with your solution. What many white-label solution providers tend to forget about is that the opinions of your customers’ customers matter just as much. Customer feedback is what’s going to help your business address any shortfalls and expand. However, to do this effectively, all customer feedback needs to be taken into consideration. Satisfying clients and end clients White-label solutions providers have to take a slightly different approach to do business because they need to take the goals of two different […]
Tips for Staying Abreast of the Latest Digital Marketing Trends and Updates
With so much going on in the digital marketing space, it can be difficult to stay up to date. Here are some tips to help you out. In the world of digital marketing, every month is different. Whether it’s a new app, an algorithm update or changes to social media advertising policies, changes are happening all the time. Digital marketers really have their work cut out for them. When they’re not trying to build stellar strategies, create killer content and run engaging social media campaigns, they need to find time to stay up to date with the many changes taking place in the digital marketing space. Collecting the updates and […]
The death of SEO. Reasons of why companies stopped investing on it
Let me start by making one thing clear: NO. SEO is still alive and kicking. It isn’t even dying. It’s evolving. There are things that used to work that have stopped working. While there also are new things to try. But how long does it take to see results with SEO? And the answer to this question …depends. Frustrating, isn’t it? But that’s the truth. What does it depend on? It depends on several factors. How long your website has been around? Have you done any SEO on it previously? How much content is on it, or what is its link profile? The answers to these questions are some of […]
Everything You Need to Know About Creating Your First Buyer Persona
Want to create your first Buyer Persona? This is how to do it. Taking the time to get to know your customers inside and out is time well spent. In a world where customers expect a personalized experience, developing detailed Buyer Personas is no longer an option for brands. The better you understand your customers, the better you can cater to their specific needs in a way that your competitors can’t. Why Buyer Personas Matter To develop an effective Buyer Persona, you will need to do an in-depth analysis of your target customer and when done correctly, it can be used to not only improve your relationships with your customers […]
Is India Quitting Facebook?
Facebook is no longer one of India’s top apps. Here’s why. Source: StatCounter Global Stats – Social Media Market Share Where Facebook was once one of the most popular apps in India, user stats have been steadily declining since June 2017, with Facebook no longer even featuring as one of the top 5 apps in the country. According to a white paper by ComScore, WhatsApp is currently the most popular app in India, followed by Google Play and YouTube. The report also showed that 89% of daily digital minutes in India are made up of smartphone usage, which is higher than both the U.S. and Canada. […]
Is Wix Finally SEO Friendly?
Following its latest update, is the Wix platform now SEO friendly? Wix has been pushing hard to make their website-building platform SEO friendly in an effort to catch up with their competitors, WordPress and Weebly. Even though Wix provided customers with the ability to create beautiful, user-friendly sites, many of them were leaving for platforms that could also increase their chances of ranking well in Google’s search results. Prior to their latest update, Wix clients were struggling to boost their SEO rankings due to poor URL structures, a lack of image descriptions, an inability for certain pages to be crawled by Google as well as a problem with lightbox URLs. […]