Web Marketing Tools

How to Create Personas Using KOBIT

Why customer personas matter and the data you’ll need to create them. Where it was once enough to have a birds-eye view of who your customers were, today’s brands need to have as much information as possible if they hope to reach and appeal to their target audience. According to Mad Marketer, 71% of businesses who surpassed their revenue and lead goals have developed buyer personas. And an astounding 82% of companies that started using buyer personas were able to develop a better value proposition, which in turn increased sales and revenue. Consumer needs are evolving all the time and if brands hope to survive in a competitive market, they need to […]

cnxt_dev
cnxt_dev
2018/11/12 08:00
SEO

A Beginners Introduction to Google Search Console

If you want to drive more traffic to your new website, you’re going to need to get acquainted with Google Search Console. You can build the most attractive and engaging website in the world but if nobody knows about it, what’s the point? There are millions of websites on the internet, which means that businesses and brands need to do everything possible to ensure that new and existing customers know where and how to find them online. Search engines are an integral part of our online browsing habits, which makes search engine optimisation (SEO) more important than ever. In fact, Google processes around 40,000 search queries every single second. Fortunately, […]

cnxt_dev
cnxt_dev
2018/11/09 08:00
Branding

7 Ways to Build a Stronger Brand Presence on Social Media

If you really want to get social media to work for your brand, you can’t do what everyone else is doing. With social media being such a prominent part of our lives, it’s actually hard to imagine a world without it. In a world where digital is front and centre, maintaining a social media presence is crucial to the growth of your business, especially since your customers spend such a large percentage of their days on various social media websites and apps. According to Social Media Today, consumers spend at least 2 hours on social media every single day, which amounts to someone spending around 5 years of their life […]

cnxt_dev
cnxt_dev
2018/11/07 08:00
Uncategorised

About us KOBIT

  Creator’s NEXT was born in 2004 from the mind of Nozomu Kubota, with the objective to assist in the development of digital marketing companies. Offering solutions adapted to their clients and new ways to increase their benefits in the online domain. Thanks to continuous conversations with digital marketing companies, arose the need of seeking a solution to all those digital marketing professionals that spent too many hours creating reports in Google Analytics. What if those wasted hours were invested in developing their creative side instead of mere data compilation tasks? – Nozomu Kubota Creator’s NEXT – Vision Creator’s NEXT is pleased to introduce KOBIT KOBIT born with the objective […]

cnxt_dev
cnxt_dev
2018/11/05 10:09
Branding

Developing the Mission and Vision for Your e-Commerce Store

Every business, whether it’s online or has a physical location, needs to be built on a solid foundation if it hopes to be successful. While being proactive is an integral part of running a business, it’s still important to define what your business does and what you hope to achieve to pave the way for future growth and success. When starting an e-Commerce store, it can be quite easy to get wrapped up in the finer details such as securing a domain and deciding what products you want to sell. However, without knowing precisely what you want to achieve, it leaves a lot of room for error and confusion amongst […]

cnxt_dev
cnxt_dev
2018/11/05 08:00
Inbound Marketing

Will I Be Penalized for Duplicate Content?

A closer look at how duplicate content really affects your SEO rankings. There are a number of different debates around SEO rankings and the factors that can make or break your website – duplicate content is one of them. There is a lot of different information floating around about whether or not duplicate content can affect your SEO rankings but the truth is that many people are still misunderstanding how Google treats duplicate content. What is duplicate content & why does it matter? Duplicate content is defined as any copy that appears online in multiple places. This means that content needs to appear at one or more URLs for it […]

cnxt_dev
cnxt_dev
2018/11/02 08:00
Inbound Marketing

Increasing Your Business Profits Using Geomarketing

What Geomarketing can do for your business and how to implement it. The more specific and relevant your marketing can be, the higher your chances of success, which is why location is such an important factor. There are a number of different ways to incorporate location into your marketing campaigns but the goal is always the same: get your message seen in the right place, at the right time. According to a report by Factual, 8 out of 10 marketers stated that location-based marketing grew their customer base by 85% and their customer engagement and response rates by 83%. Location-based marketing using a mobile app might be a simple concept […]

cnxt_dev
cnxt_dev
2018/10/31 08:00
SEM

Terrific Tips for Increasing Your Facebook Conversion Rates

Some simple advice on how you can increase your Facebook ROI by making a few changes to your campaigns. Following the changes that were made to Facebook’s algorithm earlier this year, brands have slowly started seeing a decline in their organic reach. This change has meant that a large number of businesses have had to start investing in Facebook advertising in an effort to continue driving traffic to their websites. When it comes to tracking the success of these Facebook campaigns, conversions rates is one of the key metrics. Your conversion rates are directly related to your ROI but this doesn’t necessarily mean that a conversion always equates to a […]

cnxt_dev
cnxt_dev
2018/10/29 08:00
Web Optimization

All Roads Lead to M-commerce

We are experiencing unparalleled changes in one of the oldest industries, commerce. The basic principles of commerce have remained unchanged for centuries but the digital age has come with new ideas and new approaches to commerce. We have seen how brick-and-mortar stores are being replaced by online shops. Now we witness how mobile commerce is replacing the “traditional” online store. We move from desktop purchases to mobile ones, which is not an easy process but is inevitable. Let’s start with defining what actually m-commerce is and why the transition to mobile purchases is important. What Is M-commerce We can basically say that m-commerce is the use of handheld devices to […]

cnxt_dev
cnxt_dev
2018/10/26 08:00
SEO

Creating Blog Headlines That Generate Clicks

What it takes to create a blog headline that everybody wants to click on. Content has become an integral part of all marketing strategies. Whether it’s the content you include in an email campaign, social media post or a blog, content is one of the best ways to engage with your target audience and drive more traffic to your website. While creating content on a regular basis is all good and well, actually getting people to want to read a blog is a whole other thing entirely, and it all starts with your headline. Think of your headline as one of your brand’s many first impressions. It’s what a potential […]

cnxt_dev
cnxt_dev
2018/10/24 08:00
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