SEM

How to Use Google Trends to Enhance Your Marketing Efforts

Is Google Trends the digital marketing tool that you’ve been missing out on? First launched in 2006, Google Trends is a free tool that can provide marketers with a wealth of information but one that not a lot of marketers actually use. Google Trends has changed a lot in recent years and is no longer the static resource that it used to be. Today, it uses our online behavior to form opinions and trends that marketers and brands can use to better understand their target audiences. How does Google Trends work? Google Trends offers a visual representation of trends in search behavior that are related to specific topics and search […]

cnxt_dev
cnxt_dev
2018/08/20 08:00
SEO

Key Google Analytics Metrics for Every Startup

Running a startup? These are the Google Analytics metrics you should pay attention to. Businesses of every size, all over the world, rely on Google Analytics to understand their website traffic and how their content and campaigns are performing. However, what many businesses struggle with is knowing what data and metrics to pay attention to based on their specific goals. Why use Google Analytics at all? If you’re just starting out, chances are your online presence is going to play an important role in the success of your startup. You will be pressed to find a business today that doesn’t rely on the web to attract new customers and make […]

cnxt_dev
cnxt_dev
2018/08/17 08:00
Web Analytics

Google Analytics Key Metrics for Online Schools

The metrics that every online school should be focusing on to grow their site. Whether you’ve just launched an online school or you’re looking to improve your current website, Google Analytics is a highly-effective tool for finding out exactly what works and which parts of your site can be improved. By understanding how visitors are interacting with your site, you can make the kinds of adjustments and improvements that will appeal to visitors and encourage them to not only spend more time on your site but convert too. Key website metrics for online schools Below are the metrics that you should be focusing on if you’re running an online school: […]

cnxt_dev
cnxt_dev
2018/08/15 03:21
Web Optimization

Optimizing Your Website to Meet Mobile-First Indexing Requirements

What Google’s mobile-first Indexing update means for your brand’s website. In March 2018, Google announced that it would start rolling out mobile-first indexing. Algorithms will eventually focus solely on the mobile versions of websites and will use structured data to better understand a site’s content. This content will also be used to generate snippets in Google’s search results. Since 2015, more and more people have been performing Google searches from mobile devices, which is what lead Google to pursue this update. This doesn’t mean that there will be a separate mobile index though. This algorithm update will eventually only use mobile web pages to index the web instead of using […]

cnxt_dev
cnxt_dev
2018/08/13 08:00
Branding

Beating Goliath: Are your competitors too big?

Your small business wasn’t meant to stay small, right? Not every company can be as huge as Facebook and Google. But small companies can grow and survive to beat its competitors. How can you build a successful business though when there are giants already existing in your industry? How can you compete with your competitors on limited resources? “You don’t have to be the biggest to beat the biggest.” – Henry Ross Perot Do you remember the story of David and Goliath? It seems apt in this scenario. Let me remind it to you! via GIPHY It is simply a story of how a little shepherd boy defeated a famous […]

cnxt_dev
cnxt_dev
2018/08/10 08:00
Web Optimization

Critical Web Optimization Performance Techniques (+ 3 Cases of Analysis)

  Want to boost your site’s performance? These are the web optimization techniques you need to be implementing. How well your website performs is directly related to the amount of traffic your site receives and how much your conversion rates fluctuate. Today’s online users expect speed and efficiency from the websites they visit and since there is a multitude of other websites out there, users won’t hesitate to navigate to a different site should yours not be able to meet their requirements. Sites that perform at optimum levels are also perceived as more credible and of a higher quality. Website performance is also a key factor in search engine optimization, […]

cnxt_dev
cnxt_dev
2018/08/08 08:00
Web Analytics

A Business Manager’s Guide to Google Analytics

Important Google Analytics metrics that every business manager should be paying attention to. If you have ever stared blankly at an online report from your marketing department, this is the guide for you. Google Analytics (GA) is a key tool for every business as it provides invaluable data and information that can boost your turnover and help you make better business decisions. At a first glance, however, the GA platform can seem a bit overwhelming, especially if a lot of the metrics aren’t terms that you deal with on a daily basis. Fortunately, as a business manager, there’s definitely no need to understand GA inside and out but there are […]

cnxt_dev
cnxt_dev
2018/08/06 08:00
SEO

Google Releases New Broad Core Algorithm Update

What you need to know about how Google’s latest broad core algorithm update affects your website. A few times a year, Google releases a broad core algorithm update, the latest of which was released on 1 August. Whenever Google releases any kind of update, brands tend to panic and start searching for ways to prevent their rankings from being affected. Sometimes these updates are minor but in other cases, they can have far-reaching consequences. This is what you need to know. What this broad core algorithm update means for your website Every few months, Google makes broad changes to its algorithm in an effort to improve search results. As with […]

cnxt_dev
cnxt_dev
2018/08/03 06:05
SEO

7 UX Design Tips to Create the Perfect Website

UX designs that will change the whole performance of your website How to provide your website visitors with the best possible online experience. How much time users spend on your site, how engaged people are with your content and the number of conversions that you see are all linked to user experience. Let’s face it, online users are not short on choices while browsing the web so if your site is difficult to navigate and interact with, they won’t hesitate to find another site that offers a more user-friendly experience. There are a number of ways that you can provide online visitors with a better experience on your website but […]

cnxt_dev
cnxt_dev
2018/08/01 08:00
SEO

URL Shorteners – Should You Really Be Using Them?

Understanding the pros and cons of shortening your URLs. Marketers have been using URL shorteners for several years now but there has always been some debate around whether we should really be using them or not. URL shortening tools such as Tiny URL have been around since the early 2000s with many new tools joining the ranks over the last decade. Tools such as Tiny URL were first created in order to prevent email clients from fragmenting URLs since text wrapping was still a concern during that time. Today, URL shortening tools are mostly used for social media campaigns and to make URLs look more aesthetically pleasing in general. So […]

cnxt_dev
cnxt_dev
2018/07/30 08:00
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