SEO

How to stop tracking your IP Address from Google Analytics

Make your Google Analytics reports more accurate by excluding your IP address. If you’re managing a website, chances are you’ve already installed Google Analytics in order to track visitor stats. Google Analytics is an essential tool and a powerful one at that, allowing you to give your visitors the best possible experience with your brand. However, unless you’ve told Google Analytics not to track your IP, chances are your reports are going to be slightly skewed, which means you’re not getting an accurate representation of your data. Fortunately, it’s incredibly easy to exclude your IP address in order to increase the accuracy of your reports. How to block your IP […]

cnxt_dev
cnxt_dev
2018/07/27 08:00
Web Analytics

Track and Report: a Deep Insight to eCommerce Analytics

How to setup eCommerce Analytics and use it to boost online sales. Unlike a physical retail store, when you’re running an online store you can’t engage with customers face to face, making it difficult to gauge their reactions, understand which products they’re most interested in and find out whether they’re happy with the service, which is where analytics comes in. Analytics tells a story, helping you to better understand your customer’s journey and how you can improve your selection of products as well as the customer’s overall experience. By choosing not to track and report on your store’s performance, you could end up costing your business a lot of time […]

cnxt_dev
cnxt_dev
2018/07/25 08:00
Branding

Setting a Budget for Your Influencer Marketing Campaign

How much should you really be paying influencers to collaborate with you on campaigns? If you’re one of the many brands that will be working with influencers in 2018, you’re probably wondering how much you should be budgeting for your upcoming influencer marketing campaign. According to Social Media Today, 48% of U.S. marketers are planning to ramp up their influencer campaign budgets this year because it is proving to be such an effective marketing tactic, particularly because user sharing is a key factor in search and social media algorithms. Factors that influence the cost of working with influencers There really is no exact answer to how much to pay influencers […]

cnxt_dev
cnxt_dev
2018/07/23 08:00
SEM

How to Make the Most of Google’s Keyword Planner Tool

Tips for using Google’s Keyword Planner to identify the best keywords for your brand. Everyone knows that any successful SEO or content strategy is built on a foundation of targeted keywords. Keyword research is just as critical as market research. If you aren’t aware of what your customers are searching for, how will you know what content to develop in order to meet their needs? Fortunately, there is a wide selection of keywords tools available that make this task an easy one, Google’s Keyword Planner being one of the more popular choices. And even though the Keyword Planner does form part of AdWords, you don’t need to be running any […]

cnxt_dev
cnxt_dev
2018/07/20 08:00
SEO

The Essentials: Top SEO Tools for $60 or Less

Looking to add some new SEO tools to your marketing arsenal on a tight budget? You’ll need this list. When you have to keep track of and comply with a new Google algorithm every other month, it helps to have the right SEO tools to assist you but with so many great options out there, it can be difficult to know what to choose, especially if you don’t have a massive budget. To make the selection process a little easier though, we have put together a list of our favorite SEO tools under $60 that will help make your job a little easier. KOBIT’s top SEO tools under $60 SEMrush […]

cnxt_dev
cnxt_dev
2018/07/18 08:00
SEO

9 Places to Promote Your Blog Content in 2018

Looking to promote your content to a larger audience? These are the platforms and tactics you should be using. Creating a blog for your brand isn’t a difficult task but just because you have a blog and update it regularly doesn’t mean that visitors are automatically going to start streaming in. When you consider the fact that over 2 million blogs are posted online every single day, it starts to make sense why you will need to promote your content if you want it to have any impact at all. Today’s online users access and engage with content on a variety of different platforms, which means that there are a […]

cnxt_dev
cnxt_dev
2018/07/16 08:00
SEO

Stop Making These (Fatal) 12 Mistakes In Google Analytics

These are the Google Analytics mistakes that could be affecting your online marketing efforts. When it comes to digital marketing, tracking and measurement are key. Luckily, Google Analytics makes this pretty easy. If you’re like most marketers who rely on reports and insights from Google Analytics in order to better understand your audience, content, and campaigns, it’s imperative that you use this tool correctly. However, there are a few mistakes that you could be making that could derail your online marketing efforts. 12 Google Analytics mistakes to avoid at all costs Below are some of the most common mistakes that marketers make when using Google Analytics. Fortunately, most of them […]

cnxt_dev
cnxt_dev
2018/07/13 08:00
Inbound Marketing

Is Cold Emailing considered as SPAM? Make them legal with these awesome tips

Everything you need to know about the state of cold email marketing in 2018. Consumer rights and privacy laws have become a hot topic over the last decade, with countless brands having to adapt in order to still reach and engage with their customers. In 2003, the CAN-SPAM Act was signed into law and is one of several policies that have forced marketers to change their approach to digital marketing. According to a study by Sales Force, for every $1 that you invest in email marketing, you will receive an average of $38 in return, which probably has something to do with the 3.7 billion global email users. Basically, email […]

cnxt_dev
cnxt_dev
2018/07/11 08:00
SEO

Search Intent: Inside The Mind of the Users

SEO increases the traffic on websites. If you are advertising on Google or Facebook, you are probably trying to generate leads, increase conversions or improve the brand’s visibility. The search engines have become extremely sophisticated compared to earlier when they only relied on the text. The algorithms used text, backlinks, and data to determine the search results. Now, the users can search for images, texts, questions, complex equations and geographic locations. The best part is that search engines are able to analyze the query and display the best results. The search engines have been improving continuously. it is a game changer for brands relying on the online platform to improve […]

cnxt_dev
cnxt_dev
2018/07/09 08:00
Inbound Marketing

Google Surveys: What Are They and Why You Should Be Using Them

We take a closer look at the benefits of using Google Surveys to find out what customers think about your business. In 2012, Google set out to make quality research available to businesses of all sizes, which is why Google Surveys was created. Google identified the need for affordable, accurate research amongst organisations from various sectors and created a product that filled this gap in the market. When it was first launched, Google Surveys only gave businesses access to 12 markets, including Australia, Brazil, Canada, France, Germany, Italy, Japan, Mexico, Netherlands, Spain, the U.K., and the U.S. Today, businesses can survey users from 46 additional markets that include most of […]

cnxt_dev
cnxt_dev
2018/07/06 08:00
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