Branding

10 Free And Paid WordPress Themes to Create Exceptional Websites

If you’re looking for a WordPress theme that comes highly recommended by developers, here is the list you need. From being able to take advantage of great features to ease of development, the right WordPress theme can really make a huge difference to the entire web development process and experience. Fortunately, there are a large variety of WordPress themes, both free and paid, for developers to choose from but not all of them were created equal. Choosing a WordPress theme When it comes to selecting a WordPress theme, there has always been a debate around whether to use a free or paid theme. The answer to this dilemma lies in […]

cnxt_dev
cnxt_dev
2018/07/04 08:00
SEM

The All-In-One Tool from Google: An Introduction to Google Marketing Platform

Wondering what Google Marketing Platform is all about? This is what you need to know. The digital marketing world of 10 years ago is almost unrecognizable when compared to how we approach digital marketing today, with customer data, privacy and experience being top priorities. Today’s consumers are far more in tune with marketing and how their data is being used, which means that marketers need to find ways to put privacy front and center if they want to appeal to their target audience. Since online marketers are always on the hunt for tools and solutions that will help them better understand their customers, Google decided to lend a helping hand […]

cnxt_dev
cnxt_dev
2018/07/02 08:00
Inbound Marketing

Top 9 SEO and Analytics Google Chrome Extensions to Use in 2018

A closer look at the Chrome extensions every digital marketer should install this year. According to StatCounter, Google Chrome has the largest browser market share in the world today. Google Chrome is highly customisable and has become a trusty sidekick to digital marketers everywhere, allowing them to complete tasks and gather data quickly and easily using a number of handy extensions. Whether you’re new to Google Chrome or you’re already a fan and simply want to get an idea of the best SEO and analytics extensions available to marketers today, here is a quick look at the top 9. 9 SEO & analytics extensions to install in 2018 MozBar When […]

cnxt_dev
cnxt_dev
2018/06/29 08:00
SEO

Using Google’s Disavow Tool to Boost SEO Rankings

Understanding the benefits of the Google Disavow Tool and when you should be using it. The Google Disavow Links Tool first made an appearance in 2012 and has been the topic of many SEO-related debates ever since. As we all know, low-quality links can harm your SEO rankings, which is where the Google Disavow Tool comes in. Basically, this tool gives webmasters the option to tell Google which backlinks to ignore when ranking their websites.   However, this handy tool also comes with a warning. According to Google, their Disavow Links Tool can also have a negative impact on your rankings if it is used incorrectly. Before you go ahead […]

cnxt_dev
cnxt_dev
2018/06/27 08:00
Web Analytics

The All-In-One Guide to Social Media Analytics

Understanding social media analytics, which tools you should be using and the metrics that matter the most. Gone are the days when having a Facebook page and collecting as many Likes as possible was the height of social media success. Today, social media provides businesses with a platform to not only engage with their customers but to learn more about them too. With countless consumers using social media to express themselves, shop, engage and consume content, it has quickly become one of the most powerful tools available to businesses today. Social media analytics explained So what is social media analytics exactly? Social media analytics refers to the process of collecting […]

cnxt_dev
cnxt_dev
2018/06/25 08:00
Branding

2018’s Best Payment Gateways in India

The top 9 payment gateways in India that you should consider for your business. E-commerce in India is an expanding sector, which has led to a number of new payment gateways cropping up in the market. The right payment gateway makes running an online business that much easier, leaving you to focus on the things that really matter. Before you choose a payment gateway… In order to make sure that your payment gateway is going to tick all of the right boxes for your business, look at the following features: Costs. Before you commit, check how much you will be charged per transaction and if there are any monthly or […]

cnxt_dev
cnxt_dev
2018/06/22 08:00
Branding

Is the Blog Already Dead? The Future of Blogging

As the saying goes, change is inevitable and it is will forever remain one of the most volatile concept in any area of endeavor. This has been the case with the world of blogging which had been the talk of the town all the way from 2000s to the recent past. Actually, in the year 2000-2012, blogging was highly prevalent amongst the youths and it was considered to be the most popular approach of sharing information.  This act of writing content and sharing it freely to the rest of the world attracted a lot of attention leading to the upsurge of blogging activities. It was during this period when the […]

cnxt_dev
cnxt_dev
2018/06/20 08:00
SEO

Common Digital Marketing Mistakes to Avoid in 2018

If you want your digital marketing strategy to produce better results this year, avoid these common mistakes. Creating an effective digital marketing strategy isn’t rocket science but a few simple mistakes could end up costing you the results you were hoping for. The digital marketing landscape is always changing and evolving and requires marketers to be at the top of their game at all times. When it comes to implementing your online strategy, however, sticking to a few basics and best practices are all you need to succeed. Common digital marketing mistakes to stay clear of Below are some of the most common reasons why digital marketing strategies tend to […]

cnxt_dev
cnxt_dev
2018/06/18 08:00
Web Analytics

A Step-By-Step Guide to Configuring Goals in Google Analytics

A basic guide to understanding Google Analytics goals and how to set them up. While adding a simple UA-code to your website is a great start for tracking activity on your website, Goals take things one step further. The Goal functionality in Google Analytics allows website owners to track how many users landed on a particular page, stayed on their site for a specified amount of time and triggered a conversion or event. Goals offer additional, valuable information on the user journey throughout your site and what’s possibly preventing customers from converting or spending more time on your site. Key Types of Goals Below is a list of the types […]

cnxt_dev
cnxt_dev
2018/06/15 08:00
SEO

7 Ways to Get Google to Index Your Website Faster

A closer look at the boxes your website should be ticking in order to get indexed as quickly as possible. A study by marketing firm BrightEdge showed that over 50% of website traffic stems from organic search. Basically, if your website hasn’t been indexed by Google, you’re probably losing out on a lot of potential business. Search engine optimisation (SEO) should be an integral part of any online marketing strategy, especially if you rely on website traffic to generate an income. If you’re not in a hurry, you could always just sit back and wait for Google to index your site but if you’re like most business owners, you want […]

cnxt_dev
cnxt_dev
2018/06/13 08:00
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