Inbound Marketing

Maximise Conversions with Optimised Product Pages

Tips for optimising your product pages to send your conversion rate through the roof. The ecommerce sector is expanding at a rapid pace with global retail ecommerce sales set to reach $4.5 trillion by 2021. Competition is fierce and because conversions are your livelihood, page optimisation is a top priority. While getting customers to your site’s homepage or even your product category pages are great, until they reach your individual product pages, you’re always going to be one step away from a full conversion. Product pages are going to help you make the sale, which is why they deserve extra attention. Below, we will outline some key product page optimisation […]

cnxt_dev
cnxt_dev
2018/06/11 08:00
Branding

How to create a blogging strategy that builds your brand

Many bloggers start blogging without a well thought out blogging strategy but just like with everything in the business world, the key to success lies in the planning. A dynamic blogging initiative should not be confused with a blogging calendar. A solid blogging strategy covers the following key points: the desired outcome of the blog, target audience and ideal buyer persona, keywords, blog management, favorite marketing channels that will be used for promoting blog content, frequency of blog posts, competition, metrics, and analytics. Deciding on the short and long-term goals If you have decided to set up a corporate blog the first step should be mapping out your short-term and […]

cnxt_dev
cnxt_dev
2018/06/08 08:00
Branding

Creating Unique Selling Propositions That Convert Like Crazy

  Why your business needs a unique selling proposition and how to create one. How is your business different from your competitors and do your customers know it too? A unique selling proposition, or USP, may seem like a simple concept but it should be what you’re basing your entire marketing strategy on. When you have a strong USP and you’re communicating it clearly, you make it easy for customers to remember your brand when they’re ready to convert, while at the same time giving them a reason to choose you over your competitors. Developing a USP that converts A strong USP addresses a specific need or pain point that […]

cnxt_dev
cnxt_dev
2018/06/06 08:00
Inbound Marketing

YouTube SEO: Pro Tips for Higher Ranking Videos

If your YouTube channel is an integral part of your marketing strategy, these are the SEO tips that you need. YouTube is a big deal! With over 1.5 billion users visiting this video platform every month, it’s no wonder that it’s become a key part of countless content strategies across the globe. While posting creative and engaging video content will always be a major contributor to the success of your YouTube channel, if you truly want to see higher returns, the optimisation of your videos will also need to be a top priority. With so many brands using content to grab the attention of your customers, optimisation is one of […]

cnxt_dev
cnxt_dev
2018/06/04 08:02
Branding

Why do your company needs a Corporate blog and its benefits

Do you really need a corporate blog? Content is the core of any good marketing strategy. Nowadays, both consumers and businesses are using the internet to reach their needs, as a result companies should be taking advantage of the opportunities that online marketing provides. A corporate blog will not just help your business; considering the current consumer behavior, corporate blogging is critical for your company’s online presence, allowing you to stand out above the competition, and even get you customers. Blogging helps to: Attract organic traffic to your website As you add more content to your site, more pages from your domain will get indexed by search engines. This way search engines […]

cnxt_dev
cnxt_dev
2018/06/01 08:00
SEO

The Keyword Research Tools You Should Be Using in 2018

If you want to enhance your SEO efforts, you’re going to need a good keyword research tool. When most people think keyword research, their minds automatically turn to Google’s Keyword Planner tool. It’s free and it’s a product of Google so it should be sufficient right? While Google’s Keyword Planner tool can provide you with sound keyword data and a handful of good keyword suggestions, there are a number of other tools out there that you could be using that can take your keyword research, website planning and SEO efforts to a whole new level. One of the main reasons why so many businesses are investing in additional keyword research […]

cnxt_dev
cnxt_dev
2018/05/30 08:00
SEO

PWA vs. AMP: Which Option is Best for My Business?

Understand the key differences between PWA and AMP in order to enhance your brand’s mobile experience. If there’s one thing that all marketers know to be true, it’s that mobile comes first. A user’s mobile experience with your brand matters more than anything else and should be a top priority in any business, regardless of size or industry. If you’ve recently been researching ways to enhance your brand’s mobile experience, you’ve more than likely come across two terms, namely Progressive Website Apps (PWA) and Accelerated Mobile Pages (AMP). While these two concepts may seem similar, there are some key differences. Let us outline them below. Differences between PWA and AMP […]

cnxt_dev
cnxt_dev
2018/05/28 08:00
Web Analytics

Google Analytics 360: A Guide to Advanced Customer Analysis

A look at the recent changes made to Analytics 360 and what it means for your business. In an effort to help brands better understand the customer journey, Google has launched Advanced Analysis for Google Analytics 360 customers. The main purpose of this update is to help businesses gain a deeper understanding of how users interact with their site so that they can optimise and improve their customer journey. The tool is currently available in beta and offers three new reports: Exploration, Segment Overlap, and Funnels. Let’s look at each of these new reporting tools in detail. A look at the new Advanced Analysis reports in Analytics 360 Once you […]

cnxt_dev
cnxt_dev
2018/05/25 08:00
SEM

9 Simple Tactics for Enhancing Your AdWords Click-Through Rate

Boost the results of your AdWords campaigns by making sure that more people click through to your website. How many people click through to your website or landing page is one of the most significant metrics for determining how successful your AdWords campaigns are. Keeping an eye on your click-through rates is also the best way to optimise your campaigns and achieve the best possible return on investment. According to Statista, your click-through rate (CTR) should ideally be more than 2.5% if you want to be on par with the industry average. If your CTR happens to be lower than this, there are a few tactics that you can use […]

cnxt_dev
cnxt_dev
2018/05/23 05:43
Web Analytics

Anticipate to their needs: the key of Predictive Analytics

Predictive analytics is a science that predicts future events based on historical data. It leverages a variety of statistical techniques for data mining, pattern recognition, statistical modeling, and machine learning. Predictive analytics, predictive modeling and the technology it powers has turned out to be one of the most exciting techniques in the marketing toolbox. According to a recent study, 32% of US marketers plan to use their data to predict customer trends in the next five years.

cnxt_dev
cnxt_dev
2018/05/21 06:11
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