Should You Be Using a Wide or Narrow Targeting?
Maximise your marketing efforts by knowing how many people you should really be targeting. Marketers are no strangers to the word ‘targeting’, but sometimes it takes a little trial and error before you know what works for your brand. There are a number of tools and platforms that use detailed targeting to produce better results, affiliate marketing tools and social media platforms being two prime examples. There are a number of decisions that you will need to make when refining your targeting – whether or not you should target a narrow or broad audience is one of them. Narrow vs. Broad Targeting – What to Choose? Let’s take a closer […]