KOBIT Kompack Series
KOBIT Kompact Series: How Can I Improve a Low Google Ads Quality Score?
Having a low Google Ads quality score means you’re going to be paying far too much for terms that shouldn’t be expensive. If your quality score is low, this is one of the first things you’ll want to fix on your Google Ads account. Three main factors are taken into account when assessing your quality score: Keywords Ads Landing Pages Some experts also suggest that your click-through rate (CTR) plays a role in your overall score. Your quality score is important because it determines what position your ad will hold in the paid search results. Just because your bidding strategy is good doesn’t mean you’re going to rank higher. When […]
KOBIT Kompact Series: Is A/B Testing Really Worth It?
If you’re a digital marketer, you know the importance of A/B testing. However, even though A/B testing has become the norm, many marketers are starting to question whether it’s really worth it at all. The thought of your conversion rate hitting double digits overnight simply because you used a single A/B split test is certainly enticing but unfortunately, this is mostly a myth. The reality is that most A/B tests fail to deliver any significant benefits. The good news is that they have the potential to. The Problem with A/B Testing Most A/B tested campaigns have one or more of the following problems: You’re not waiting long enough for the […]
KOBIT Kompack Series: What are the Best Resources to Learn Google Analytics?
There is simply no way to navigate the web as a digital marketer without the help of Google Analytics and learning how to use this popular platform is definitely one of the best decisions you will make. The platform does take some time to master but you have to start somewhere. Here are the Google Analytics resources that come highly recommended: Google Analytics Academy What better way to learn about Google Analytics than from the masters themselves. The Analytics Academy courses cover everything from the basics and advanced techniques to understanding how to use Google Tag Manager. All you need is a Google account to get started. Analytics Course by […]