strategies

Branding

Social Media in 2019: Where Should Your Brand Be?

Social media isn’t going anywhere in 2019 but these are the apps and platforms you should be focusing on. If there’s one thing that brands have learnt in recent years it’s that if you want to reach your target audience, you need to know where they spend their time online. Yes, conventional media such as print and television still have their place but in a world where consumers prefer a personalised experienced at every turn, the internet is still the most lucrative place to promote your brand. Over the last decade, social media usage has skyrocketed and the ways in which consumers use social media has changed too. Social media […]

cnxt_dev
cnxt_dev
2018/12/10 08:00
Branding

Dealing with the 4 Basic Types of Customers for your e-Business

If you want to appeal to different types of customers, you need to understand what makes them tick. There really is no one way to deal with a customer. Every customer thinks differently, has their own set of preferences and makes decisions in a unique way. In order for a business to thrive in an ever-changing marketplace, it helps to know how to approach different customer segments that have a specific set of personality traits. By having a good understanding of what goes on in the minds of different types of customers, you can design a more effective approach across multiple different platforms. The 4 Main Types of Customers While […]

cnxt_dev
cnxt_dev
2018/12/07 08:00
Branding

A Business Owner’s Guide to Constructing a Competitive Advantage

To stand out in a competitive marketplace, you’re going to need a specific advantage that appeals to potential customers. Believe it or not, a competitive advantage can make or break your business. If you don’t have a clear advantage, there’s a good chance your business idea isn’t going to work out. Your competitive advantage is that one attribute that’s going to give you the opportunity to stand out amongst your many competitors. A competitive advantage shouldn’t be confused with a mission statement though, it needs to be difficult, or impossible, to duplicate. Remember, your competitive advantage is what’s going to bring you new customers and drive more revenue so if […]

cnxt_dev
cnxt_dev
2018/12/03 08:00
Branding

Why Brand Trust is More Important than Ever Before

If you’ve ever wondered how brand trust is affecting your bottom line, this article will help clear things up. Survey Monkey, a leader in global survey software, recently released the results of their survey on how trust affects consumer purchase decisions. If you’ve never really paid much attention to brand trust, this report shows that it’s no longer a nice-to-have. Survey Monkey CEO, Zander Lurie, stated that businesses that failed to establish trust in 2018 and beyond were going to lose customers to brands that could– it’s as simple as that. The results of the study indicated that 65% of survey respondents would only purchase from brands they trust, with […]

cnxt_dev
cnxt_dev
2018/11/28 08:00
Inbound Marketing

How to Apply Neuromarketing to Your Campaigns in 2019

The basics of neuromarketing and how it can be used to drive more conversions. Neuromarketing is a concept that has been around for quite some time but is still one of the most effective ways to optimise your marketing campaigns without needing to pay for additional advertising. Understanding the Basics of Neuromarketing Neuromarketing takes the principles of neuroscience and neuropsychology and applies them to marketing. Neuroscience looks at both the function and the structure of the brain as well as the nervous system, while neuropsychology looks at aspects such as emotion, behaviour and cognition and how they’re linked to one another. These principles help brands and marketers to better understand […]

cnxt_dev
cnxt_dev
2018/11/26 08:00
SEM

The Countries with the Lowest CPC Costs in Google Ads

Wondering which countries pay the lowest cost-per-click in AdWords? Here’s a look at the top 20. It’s a known fact that not all countries pay the same cost-per-click (CPC) in Google Ads. Search volumes and the demand for certain target audiences differ per country, which can affect how much a brand would pay to run AdWords campaigns in specific countries. According to a report by WordStream, the average CPC in the U.S.A is between $1 and $2 on the Google Search network. Here is how the countries with the lowest CPC costs in AdWords compare to the U.S. Country CPC % Less Than U.S. Avg. Serbia 95% Moldova 92% Liberia […]

cnxt_dev
cnxt_dev
2018/10/08 08:00
Inbound Marketing

How to Apply the Pareto Principle to Your Email Marketing Campaigns

Applying the 80/20 rule to your email marketing campaigns could finally give you the results you’ve been working towards.    In 1906, Italian economist Vilfredo Pareto noted that 80% of the land in Italy was owned by 20% of the population. It is also said that Pareto later developed his principle after he observed that 20% of the pea pods in his garden contained 80% of the peas. The 80/20 principle has been around for decades and can be applied to different areas of business, including marketing. For example, we can say that: 80% of search traffic stems from 20% of the researched keywords 80% of social shares stem from […]

cnxt_dev
cnxt_dev
2018/09/24 08:00
Branding

Beating Goliath: Are your competitors too big?

Your small business wasn’t meant to stay small, right? Not every company can be as huge as Facebook and Google. But small companies can grow and survive to beat its competitors. How can you build a successful business though when there are giants already existing in your industry? How can you compete with your competitors on limited resources? “You don’t have to be the biggest to beat the biggest.” – Henry Ross Perot Do you remember the story of David and Goliath? It seems apt in this scenario. Let me remind it to you! via GIPHY It is simply a story of how a little shepherd boy defeated a famous […]

cnxt_dev
cnxt_dev
2018/08/10 08:00
Branding

How to create a blogging strategy that builds your brand

Many bloggers start blogging without a well thought out blogging strategy but just like with everything in the business world, the key to success lies in the planning. A dynamic blogging initiative should not be confused with a blogging calendar. A solid blogging strategy covers the following key points: the desired outcome of the blog, target audience and ideal buyer persona, keywords, blog management, favorite marketing channels that will be used for promoting blog content, frequency of blog posts, competition, metrics, and analytics. Deciding on the short and long-term goals If you have decided to set up a corporate blog the first step should be mapping out your short-term and […]

cnxt_dev
cnxt_dev
2018/06/08 08:00
Branding

Creating Unique Selling Propositions That Convert Like Crazy

  Why your business needs a unique selling proposition and how to create one. How is your business different from your competitors and do your customers know it too? A unique selling proposition, or USP, may seem like a simple concept but it should be what you’re basing your entire marketing strategy on. When you have a strong USP and you’re communicating it clearly, you make it easy for customers to remember your brand when they’re ready to convert, while at the same time giving them a reason to choose you over your competitors. Developing a USP that converts A strong USP addresses a specific need or pain point that […]

cnxt_dev
cnxt_dev
2018/06/06 08:00
< Previous
Next >