strategies

If you’ve ever wondered how brand trust is affecting your bottom line, this article will help clear things up. Survey Monkey, a leader in global survey software, recently released the results of their survey on how trust affects consumer purchase decisions. If you’ve never really paid much attention to brand trust, this report shows that it’s no longer a nice-to-have. Survey Monkey CEO, Zander Lurie, stated that businesses that failed to establish trust in 2018 and beyond were going to lose customers to brands that could– it’s as simple as that. The results of the study indicated that 65% of survey respondents would only purchase from brands they trust, with […]

The basics of neuromarketing and how it can be used to drive more conversions. Neuromarketing is a concept that has been around for quite some time but is still one of the most effective ways to optimise your marketing campaigns without needing to pay for additional advertising. Understanding the Basics of Neuromarketing Neuromarketing takes the principles of neuroscience and neuropsychology and applies them to marketing. Neuroscience looks at both the function and the structure of the brain as well as the nervous system, while neuropsychology looks at aspects such as emotion, behaviour and cognition and how they’re linked to one another. These principles help brands and marketers to better understand […]

Wondering which countries pay the lowest cost-per-click in AdWords? Here’s a look at the top 20. It’s a known fact that not all countries pay the same cost-per-click (CPC) in Google Ads. Search volumes and the demand for certain target audiences differ per country, which can affect how much a brand would pay to run AdWords campaigns in specific countries. According to a report by WordStream, the average CPC in the U.S.A is between $1 and $2 on the Google Search network. Here is how the countries with the lowest CPC costs in AdWords compare to the U.S. Country CPC % Less Than U.S. Avg. Serbia 95% Moldova 92% Liberia […]

Applying the 80/20 rule to your email marketing campaigns could finally give you the results you’ve been working towards.    In 1906, Italian economist Vilfredo Pareto noted that 80% of the land in Italy was owned by 20% of the population. It is also said that Pareto later developed his principle after he observed that 20% of the pea pods in his garden contained 80% of the peas. The 80/20 principle has been around for decades and can be applied to different areas of business, including marketing. For example, we can say that: 80% of search traffic stems from 20% of the researched keywords 80% of social shares stem from […]

Your small business wasn’t meant to stay small, right? Not every company can be as huge as Facebook and Google. But small companies can grow and survive to beat its competitors. How can you build a successful business though when there are giants already existing in your industry? How can you compete with your competitors on limited resources? “You don’t have to be the biggest to beat the biggest.” – Henry Ross Perot Do you remember the story of David and Goliath? It seems apt in this scenario. Let me remind it to you! via GIPHY It is simply a story of how a little shepherd boy defeated a famous […]

Many bloggers start blogging without a well thought out blogging strategy but just like with everything in the business world, the key to success lies in the planning. A dynamic blogging initiative should not be confused with a blogging calendar. A solid blogging strategy covers the following key points: the desired outcome of the blog, target audience and ideal buyer persona, keywords, blog management, favorite marketing channels that will be used for promoting blog content, frequency of blog posts, competition, metrics, and analytics. Deciding on the short and long-term goals If you have decided to set up a corporate blog the first step should be mapping out your short-term and […]

  Why your business needs a unique selling proposition and how to create one. How is your business different from your competitors and do your customers know it too? A unique selling proposition, or USP, may seem like a simple concept but it should be what you’re basing your entire marketing strategy on. When you have a strong USP and you’re communicating it clearly, you make it easy for customers to remember your brand when they’re ready to convert, while at the same time giving them a reason to choose you over your competitors. Developing a USP that converts A strong USP addresses a specific need or pain point that […]

Lately, we have seen many marketing trends come and go. However, one that proved its worth is contextual marketing. With the advent of mobile devices, customers can be anywhere when they read your emails. As a result, emails have to be able to always adapt to the ever-changing context of your customers. To put it shortly, contextual is by now the new reality of email marketing.

If you’re looking for ways to take your marketing to the next level in 2019 and beyond, influencer marketing may be the answer you’ve been looking for. In order to compete in an ever-changing digital landscape and meet the demands of today’s online consumers, brands have had to think of new and innovative ways to stand out and make an impact.

Interested in creating an AdWords remarketing campaign? This is what you need to know. According to Google, only about 4% of your website visitors will actually convert, which means steps need to be taken to bring them back if you want to reach your revenue goals. Countless brands, big and small, are discovering the benefits of remarketing. Big brands such as Zendesk have seen a 30% increase in conversions through remarketing alone. This brief guide aims to give you the remarketing basics so that you can set up a few campaigns of your own. Remarketing: A Recap If you’ve heard the terms ‘remarketing’ and ‘retargeting’, know that they’re the exact […]