How Contextual Email Marketing can help you in your next campaign
Lately, we have seen many marketing trends come and go. However, one that proved its worth is contextual marketing. With the advent of mobile devices, customers can be anywhere when they read your emails. As a result, emails have to be able to always adapt to the ever-changing context of your customers. To put it shortly, contextual is by now the new reality of email marketing.
Why Brands Should Be Including Influencer Marketing in their 2018 Strategies
If you’re looking for ways to take your marketing to the next level in 2018 and beyond, influencer marketing may be the answer you’ve been looking for. In order to compete in an ever-changing digital landscape and meet the demands of today’s online consumers, brands have had to think of new and innovative ways to stand out and make an impact.