How to Plan Your Online Marketing Budget for 2019
Wondering what you should be spending on digital marketing next year? This is what you need to know. 2017 was the first year that digital marketing actually surpassed TV in terms of spend. While digital advertising made up 41% of total marketing spend in 2017, TV dropped down to 35%. The reality is that consumers spend more time online than ever before and with the rise of platforms such as Netflix, they have even more reason to open a browser instead of flip through TV channels. Unlike traditional media such as TV, online advertising gives brands the opportunity to reach a targeted audience. And because they’re able to track the […]
9 Simple Tactics for Enhancing Your AdWords Click-Through Rate
Boost the results of your AdWords campaigns by making sure that more people click through to your website. How many people click through to your website or landing page is one of the most significant metrics for determining how successful your AdWords campaigns are. Keeping an eye on your click-through rates is also the best way to optimise your campaigns and achieve the best possible return on investment. According to Statista, your click-through rate (CTR) should ideally be more than 2.5% if you want to be on par with the industry average. If your CTR happens to be lower than this, there are a few tactics that you can use […]
Are Ad Blockers killing your AdSense campaigns? Learn how to defeat them
Ad blocking is business as usual for many internet users and, every day, more and more people are downloading ad blockers. Even if many users understand that by allowing ads to be displayed, they are actually supporting the efforts of content creators to deliver quality material, there is also a wide category of users who are annoyed by the multitude of popups that many pages show. It is estimated that 30-40% of users have installed an Ad Blocker.
Understanding the Analytics Attribution modeling
The number of channels customers are using to connect with brands had significantly increased in the last couple of years. We now have blogs, social media, search… and the list is much longer. With so many customer points of contact, there are also more questions about the real value of the dollars spent on each medium. Several years ago, if you wanted to measure the effectiveness of your campaign all you had to do was: