Mismatched Data: Facebook vs Google Analytics
Understanding the data differences between Facebook and Google Analytics and how to report on your campaigns. Data is the holy grail of marketing but with the large number of tools and platforms available, it can sometimes be difficult to decide which data is the most accurate and what you should be using to determine the success of your online marketing efforts and Facebook campaigns. Ideally, there shouldn’t be more than a 10% – 15% discrepancy between your Facebook and Google Analytics data.
5 ways to monetize data from your website
If you are like most of the online business these days, you are probably sitting on a huge amount of data. Also, chances are that you are looking for ways to monetize it. From the technology point of view the conditions are ripe: massive volumes of both structured and unstructured data are available storage costs are continuously decreasing business intelligence an data analytics solutions are mature
Understanding the Analytics Attribution modeling
The number of channels customers are using to connect with brands had significantly increased in the last couple of years. We now have blogs, social media, search… and the list is much longer. With so many customer points of contact, there are also more questions about the real value of the dollars spent on each medium. Several years ago, if you wanted to measure the effectiveness of your campaign all you had to do was: