conversion

Web Analytics

7 Ways to Boost Your Average Order Value

  If you want to grow your online store, you’re going to need to increase your average order value. Whether you’re just starting out or have been running an online store for quite some time, you will eventually notice an average order value, which for many stores, is on the low side. What you don’t want is for your revenue to become static – you want to keep growing. Yes, you could find ways to drive more traffic to your store to generate more sales or you could look at ways to increase your average order value. Average Order Value – The Basics Average order value, or AOV, is the […]

cnxt_dev
cnxt_dev
2019/04/22 08:00
Web Marketing Tools

Funnel vs. Flywheel: Should You Make the Move?

Why organisations are making the shift from the sales funnel to the flywheel. HubSpot’s 2018 INBOUND conference got a lot of marketing professionals talking. During the conference, HubSpot’s CEO, Brian Halligan, spoke about the demise of the sales funnel and explained why we should be shifting to the flywheel. If you’re wondering whether the flywheel is something your organisation should be adopting, this is what you need to know. Why the Funnel Should Be Replaced by the Flywheel The sales funnel was designed to gradually convert customers. Once the sale was made, sales and marketing professionals could pat themselves on the back for a job well done. Unfortunately, the funnel […]

cnxt_dev
cnxt_dev
2019/03/25 08:00
Web Analytics

How Big Data Applies to Your Business in 2019

If you want to find out more about big data and what it means for your business, this article is for you. It’s hard to believe that 90 percent of the entire world’s data was generated over the past two years, but it’s true! There was once a time where neatly-structured databases were the height of data collection but those days are long gone. The world is creating large quantities of data at an impressive speed, which means data has become far more complex. Today, this explosion of information is known as ‘big data’ and knowing how to collect, analyze and apply this data to your business is essential. In […]

cnxt_dev
cnxt_dev
2019/03/22 08:00
Web Analytics

Analytics Attribution Modelling 101: How to Get Started

What you need to know about attribution modelling in Google Analytics and how to apply it to your business. Let’s think about the customer journey for a second – it can actually be far more complex than you think. Let’s say a potential customer sees one of your sponsored posts on Facebook and clicks through to your site to have a brief look around. After they leave, they are met with a retargeting campaign that takes them back to the site where they sign up for your email updates – they haven’t purchased anything yet though. A few days later, you send them an email about an upcoming sale that […]

cnxt_dev
cnxt_dev
2019/03/20 05:43
Inbound Marketing

Customer Lifetime Value: What Is It and How to Calculate It

If you’re looking to boost your profits, you should definitely know how to calculate the lifetime value of your customers. A big part of running a successful business is knowing how to acquire new customers in the most cost-effective way possible while also nurturing your existing clients. Knowing how to calculate the lifetime value of your customers is essential to improving your marketing, product development, and customer support efforts. This is what you need to know. Customer Lifetime Value (CLV) Explained In a nutshell, CLV estimates how much revenue you will receive from a customer throughout their relationship with your business. By knowing how much repeat business you can expect […]

cnxt_dev
cnxt_dev
2019/03/04 08:00
Web Marketing Tools

Here Is Why An eCommerce For Your Website Will Boost Your Sales

Does your website really need eCommerce features and how do you get started? According to Hosting Facts, over 1.9 billion people will buy something online this year and in the United States alone, more than half of the population would rather shop online than step into a physical store, a trend that is bound to increase in the coming years. A decade ago, only larger brands were brave enough to set up and run an online store but today, there are thousands of niche stores competing alongside these eCommerce giants. It seems like there’s a new online store popping up every other month and if you’re new to the world […]

cnxt_dev
cnxt_dev
2019/02/13 08:00
Inbound Marketing

How Inbound Marketing Can Transform Your eCommerce Results

Discover how an inbound marketing strategy can boost the performance of your online store. If you’re looking for ways to drive more traffic to your online store, there’s a good chance that you’re turning to eCommerce giants such as Amazon for inspiration. Unfortunately, not everyone has access to the massive marketing budgets that these brands do, so what can be done to increase traffic and boost your bottom line using the budget you have? The answer lies in inbound marketing, which involves using smaller initiatives to achieve bigger results over the long term. Inbound Marketing in the eCommerce Space Inbound marketing is defined as a set of tactics that focus […]

cnxt_dev
cnxt_dev
2019/02/08 08:00
SEM

Terrific Tips for Increasing Your Facebook Conversion Rates

Some simple advice on how you can increase your Facebook ROI by making a few changes to your campaigns. Following the changes that were made to Facebook’s algorithm earlier this year, brands have slowly started seeing a decline in their organic reach. This change has meant that a large number of businesses have had to start investing in Facebook advertising in an effort to continue driving traffic to their websites. When it comes to tracking the success of these Facebook campaigns, conversions rates is one of the key metrics. Your conversion rates are directly related to your ROI but this doesn’t necessarily mean that a conversion always equates to a […]

cnxt_dev
cnxt_dev
2018/10/29 08:00
Inbound Marketing

Maximise Conversions with Optimised Product Pages

Tips for optimising your product pages to send your conversion rate through the roof. The ecommerce sector is expanding at a rapid pace with global retail ecommerce sales set to reach $4.5 trillion by 2021. Competition is fierce and because conversions are your livelihood, page optimisation is a top priority. While getting customers to your site’s homepage or even your product category pages are great, until they reach your individual product pages, you’re always going to be one step away from a full conversion. Product pages are going to help you make the sale, which is why they deserve extra attention. Below, we will outline some key product page optimisation […]

cnxt_dev
cnxt_dev
2018/06/11 08:00
Web Analytics

Anticipate to their needs: the key of Predictive Analytics

Predictive analytics is a science that predicts future events based on historical data. It leverages a variety of statistical techniques for data mining, pattern recognition, statistical modeling, and machine learning. Predictive analytics, predictive modeling and the technology it powers has turned out to be one of the most exciting techniques in the marketing toolbox. According to a recent study, 32% of US marketers plan to use their data to predict customer trends in the next five years.

cnxt_dev
cnxt_dev
2018/05/21 06:11
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