conversion

SEM

Terrific Tips for Increasing Your Facebook Conversion Rates

Some simple advice on how you can increase your Facebook ROI by making a few changes to your campaigns. Following the changes that were made to Facebook’s algorithm earlier this year, brands have slowly started seeing a decline in their organic reach. This change has meant that a large number of businesses have had to start investing in Facebook advertising in an effort to continue driving traffic to their websites. When it comes to tracking the success of these Facebook campaigns, conversions rates is one of the key metrics. Your conversion rates are directly related to your ROI but this doesn’t necessarily mean that a conversion always equates to a […]

cnxt_dev
cnxt_dev
2018/10/29 08:00
Inbound Marketing

Maximise Conversions with Optimised Product Pages

Tips for optimising your product pages to send your conversion rate through the roof. The ecommerce sector is expanding at a rapid pace with global retail ecommerce sales set to reach $4.5 trillion by 2021. Competition is fierce and because conversions are your livelihood, page optimisation is a top priority. While getting customers to your site’s homepage or even your product category pages are great, until they reach your individual product pages, you’re always going to be one step away from a full conversion. Product pages are going to help you make the sale, which is why they deserve extra attention. Below, we will outline some key product page optimisation […]

cnxt_dev
cnxt_dev
2018/06/11 08:00
Web Analytics

Anticipate to their needs: the key of Predictive Analytics

Predictive analytics is a science that predicts future events based on historical data. It leverages a variety of statistical techniques for data mining, pattern recognition, statistical modeling, and machine learning. Predictive analytics, predictive modeling and the technology it powers has turned out to be one of the most exciting techniques in the marketing toolbox. According to a recent study, 32% of US marketers plan to use their data to predict customer trends in the next five years.

cnxt_dev
cnxt_dev
2018/05/21 06:11
Web Analytics

What Is Considered a Good Percentage of Bounce Rate?

Today everybody talks about bounce rate and, surprisingly, everybody has a different opinion on what is considered a good percentage of bounce rate. Before shedding light on the most advanced issues, let’s first clarify what the bounce rate is. What is the Bounce Rate Bounce rate is the metric that shows the percentage of the people that come to visit your website and exit before doing anything.

cnxt_dev
cnxt_dev
2018/04/11 08:31
Web Analytics

Which Metrics in your Analytics Reports You Should Put Your Eyes On?

To run a successful business on the web, you need to engage in a continuous process of refining and improving your online marketing approach. A low performing web page will damage your brand. But first, you have to understand where the problem or the problems lie. As Lord Kelvin once said: “If you cannot measure it, you cannot improve it”.

cnxt_dev
cnxt_dev
2018/03/27 07:59
Web Analytics

Understanding the Analytics Attribution modeling

  The number of channels customers are using to connect with brands had significantly increased in the last couple of years. We now have blogs, social media, search… and the list is much longer. With so many customer points of contact, there are also more questions about the real value of the dollars spent on each medium. Several years ago, if you wanted to measure the effectiveness of your campaign all you had to do was:

cnxt_dev
cnxt_dev
2018/03/27 07:54
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