What is a Good CTR for My Google Ads Campaign?
Click-through rate (CTR) measures how often people click through to a landing page from one of your Google Ads campaigns and a higher CTR means you pay less and rank higher. There are also several factors that impact CTR, including: Relevance: How well an ad relates to the keywords that are being targeted. Network: Text ads tend to have higher CTRs than ads displayed via the Google Display Network. Device: Mobile CTRs tend to be higher than those obtained on a desktop or tablet. Ad Rank: If your ad doesn’t rank high on search engines, naturally, your CTR is going to be lower. Channel: CTRs on Google are different to […]
The Most Expensive Google Ads Keywords by Niche – 2019 Edition
It’s not easy to make money online when there are countless other brands competing for the attention of your customers. However, some tactics do have the potential to increase traffic and generate more revenue than others, PPC campaigns being one of them. With Google generating over 160 billion searches per month, it’s clear why Google Ads campaigns are still one of the most popular tactics amongst marketers. However, running PPC campaigns is a bit of an art and does require some trial and error before you understand how to make it work for your business. Why People Click So, what is it that convinces searchers to click on an ad […]
KOBIT Kompact Series: How Can I Improve a Low Google Ads Quality Score?
Having a low Google Ads quality score means you’re going to be paying far too much for terms that shouldn’t be expensive. If your quality score is low, this is one of the first things you’ll want to fix on your Google Ads account. Three main factors are taken into account when assessing your quality score: Keywords Ads Landing Pages Some experts also suggest that your click-through rate (CTR) plays a role in your overall score. Your quality score is important because it determines what position your ad will hold in the paid search results. Just because your bidding strategy is good doesn’t mean you’re going to rank higher. When […]
Why Women are Fed Up with Advertising
According to a recent report, women are more averse to advertising than ever before. A recent report by Kantar has a number of media owners and brands talking about the fact that they may no longer be able to reach as much of their female audience as they used to. Even though gender is one of the most sensitive topics around today, there are still countless brands that are not keeping up with important social changes such as gender equality. On the other side of the spectrum, some brands aren’t adapting to these changes out of a fear of getting it wrong, which ironically, will end up backfiring on them […]
Enhance Your Online Conversion Rates with the Help of Retargeting
A guide to retargeting and how you can use it to increase sales & take your marketing campaigns to a new level. We’ve all experienced it. You check out a pair of shoes or an Airbnb unit online, only to see an ad for it on Facebook or Google an hour later. Retargeting is the technology behind many of today’s advertising campaigns and is a tactic that truly caters to the demand for a more personalised online experience.
Are Ad Blockers killing your AdSense campaigns? Learn how to defeat them
Ad blocking is business as usual for many internet users and, every day, more and more people are downloading ad blockers. Even if many users understand that by allowing ads to be displayed, they are actually supporting the efforts of content creators to deliver quality material, there is also a wide category of users who are annoyed by the multitude of popups that many pages show. It is estimated that 30-40% of users have installed an Ad Blocker.