Basic Analytics for those who hate Analytics – 2: Creating Views and Filters
In part two of the KOBIT guide to Google Analytics, we’re going to show you how views and filters are beneficial to data analysis. To make data analysis that much easier, Google Analytics gives users the option to create and apply filters to their data. This allows you to segment your website data so that it only includes specific types of traffic or information and excludes any unwanted data. While filters can be applied at an account level, it’s highly recommended that you first create different data views before you apply any filters. In case you missed out on Part 1 of this guide, click here. What is a View […]
Basic Google Analytics for those who hate Analytics – 1: Getting Set Up
In part one of the KOBIT guide to Google Analytics, we’re going to show you how to get set up. There are a lot of different tools and platforms that make it easier for digital marketers to do their jobs and Google Analytics is one of them. If you have a business website, setting up Google Analytics is a must. This free analytics tool allows you to monitor the performance of your website so that you can give your visitors the best possible online experience with your brand. Google uses a tracking code to record the activity of users who visit your website, giving you access to a wealth of […]
Track and Report: a Deep Insight to eCommerce Analytics
How to setup eCommerce Analytics and use it to boost online sales. Unlike a physical retail store, when you’re running an online store you can’t engage with customers face to face, making it difficult to gauge their reactions, understand which products they’re most interested in and find out whether they’re happy with the service, which is where analytics comes in. Analytics tells a story, helping you to better understand your customer’s journey and how you can improve your selection of products as well as the customer’s overall experience. By choosing not to track and report on your store’s performance, you could end up costing your business a lot of time […]
The All-In-One Guide to Social Media Analytics
Understanding social media analytics, which tools you should be using and the metrics that matter the most. Gone are the days when having a Facebook page and collecting as many Likes as possible was the height of social media success. Today, social media provides businesses with a platform to not only engage with their customers but to learn more about them too. With countless consumers using social media to express themselves, shop, engage and consume content, it has quickly become one of the most powerful tools available to businesses today. Social media analytics explained So what is social media analytics exactly? Social media analytics refers to the process of collecting […]
Common Digital Marketing Mistakes to Avoid in 2018
If you want your digital marketing strategy to produce better results this year, avoid these common mistakes. Creating an effective digital marketing strategy isn’t rocket science but a few simple mistakes could end up costing you the results you were hoping for. The digital marketing landscape is always changing and evolving and requires marketers to be at the top of their game at all times. When it comes to implementing your online strategy, however, sticking to a few basics and best practices are all you need to succeed. Common digital marketing mistakes to stay clear of Below are some of the most common reasons why digital marketing strategies tend to […]
Google Analytics 360: A Guide to Advanced Customer Analysis
A look at the recent changes made to Analytics 360 and what it means for your business. In an effort to help brands better understand the customer journey, Google has launched Advanced Analysis for Google Analytics 360 customers. The main purpose of this update is to help businesses gain a deeper understanding of how users interact with their site so that they can optimise and improve their customer journey. The tool is currently available in beta and offers three new reports: Exploration, Segment Overlap, and Funnels. Let’s look at each of these new reporting tools in detail. A look at the new Advanced Analysis reports in Analytics 360 Once you […]
Anticipate to their needs: the key of Predictive Analytics
Predictive analytics is a science that predicts future events based on historical data. It leverages a variety of statistical techniques for data mining, pattern recognition, statistical modeling, and machine learning. Predictive analytics, predictive modeling and the technology it powers has turned out to be one of the most exciting techniques in the marketing toolbox. According to a recent study, 32% of US marketers plan to use their data to predict customer trends in the next five years.
Understanding Google’s Index Coverage Report
What you need to know about the changes made to Google’s Index Coverage Report. Over the last year, Google has made a number of exciting changes to their Search Console, one of which was the revamp of their Index Coverage Report. When it comes to SEO, knowing whether Google is crawling your website and what your index status is, is incredibly important. It indicates how successful your SEO efforts have been and what changes you need to make should certain pages not be indexed. Monitoring your index status is an SEO activity that should be performed on a regular basis and Google’s Index Coverage Report has always been an effective […]
10+1 Inbound Marketing Campaign Metrics You Shouldn’t Ignore
How to effectively measure the success of your inbound marketing campaigns using your analytics data. Your analytics tell a story, a story about your customer’s journey to your website and how they interact with your brand. It also tells a story about your marketing campaigns and whether or not they’re producing the results you were hoping for.
What Is Considered a Good Percentage of Bounce Rate?
Today everybody talks about bounce rate and, surprisingly, everybody has a different opinion on what is considered a good percentage of bounce rate. Before shedding light on the most advanced issues, let’s first clarify what the bounce rate is. What is the Bounce Rate Bounce rate is the metric that shows the percentage of the people that come to visit your website and exit before doing anything.