What are the (not provided) keywords and how to unlock them
What is the ‘not provided’ problem I think that every marketer has already encountered the (not provided) parameters in Google Analytics. These are the keywords used by people in order to find your website. Google knows these keywords but chooses not to share them with you. We are aware of how this is making it difficult for you to track SEO KPIs and, at the same time, find out which keywords worth investing in. For example, let’s suppose that your conversion rate for a particular page suddenly increases. You practically have no means to access the relevant data and establish what organic keywords you need to target.
Which Metrics in your Analytics Reports You Should Put Your Eyes On?
To run a successful business on the web, you need to engage in a continuous process of refining and improving your online marketing approach. A low performing web page will damage your brand. But first, you have to understand where the problem or the problems lie. As Lord Kelvin once said: “If you cannot measure it, you cannot improve it”.