Basic Analytics for those who hate Analytics – Part 3: Analyzing Your Data
In part three of the KOBIT guide to Google Analytics, we’re going to show you which metrics matter the most and how to create goals. Now that you’re all set up, have created your different views and have applied the relevant filters, how do you use your data to grow your business? Google Analytics certainly gives you access to a wealth of information but it helps to know where you can find your most valuable information so that you can use it to make informed business decisions. Key Google Analytics metrics for every business owner Below are the metrics that you should be paying attention to if you want to […]
How to Use the Conversion Probability Report in Google Analytics
Everything you need to know about the new conversion probability report in Google Analytics. Google has been making a lot of changes lately, which includes the addition of new marketing tools and reports. Conversion probability is a new Beta report from Google Analytics that gives brands the ability to see how likely it is that a user will convert. In this report, users are assigned a value between 1 and 100, 1 being someone who has very little chance of converting. The primary benefit of this report is that it will show you exactly which conversion paths are delivering the best results. It will also give you an idea of […]
Is a Google Analytics Academy Course Really Worthwhile?
Find out what courses the Google Analytics Academy offers and whether they’re worth pursuing. If there’s one thing that all digital marketers know to be true, it’s that continuous learning is not an option. Google is responsible for some of the top digital marketing tools of today and they’re the world’s leading search engine. The Google Analytics Academy is another one of their many offerings and promises to leave marketers with the knowledge they need to really benefit from Google’s products. So, are these courses actually worth your time or are they simply designed to bring more awareness to Google’s products? Courses offered by Google Analytics Academy These are the […]
Google Analytics Key Metrics for Online Schools
The metrics that every online school should be focusing on to grow their site. Whether you’ve just launched an online school or you’re looking to improve your current website, Google Analytics is a highly-effective tool for finding out exactly what works and which parts of your site can be improved. By understanding how visitors are interacting with your site, you can make the kinds of adjustments and improvements that will appeal to visitors and encourage them to not only spend more time on your site but convert too. Key website metrics for online schools Below are the metrics that you should be focusing on if you’re running an online school: […]
A Business Manager’s Guide to Google Analytics
Important Google Analytics metrics that every business manager should be paying attention to. If you have ever stared blankly at an online report from your marketing department, this is the guide for you. Google Analytics (GA) is a key tool for every business as it provides invaluable data and information that can boost your turnover and help you make better business decisions. At a first glance, however, the GA platform can seem a bit overwhelming, especially if a lot of the metrics aren’t terms that you deal with on a daily basis. Fortunately, as a business manager, there’s definitely no need to understand GA inside and out but there are […]
How to create a blogging strategy that builds your brand
Many bloggers start blogging without a well thought out blogging strategy but just like with everything in the business world, the key to success lies in the planning. A dynamic blogging initiative should not be confused with a blogging calendar. A solid blogging strategy covers the following key points: the desired outcome of the blog, target audience and ideal buyer persona, keywords, blog management, favorite marketing channels that will be used for promoting blog content, frequency of blog posts, competition, metrics, and analytics. Deciding on the short and long-term goals If you have decided to set up a corporate blog the first step should be mapping out your short-term and […]
Anticipate to their needs: the key of Predictive Analytics
Predictive analytics is a science that predicts future events based on historical data. It leverages a variety of statistical techniques for data mining, pattern recognition, statistical modeling, and machine learning. Predictive analytics, predictive modeling and the technology it powers has turned out to be one of the most exciting techniques in the marketing toolbox. According to a recent study, 32% of US marketers plan to use their data to predict customer trends in the next five years.
10+1 Inbound Marketing Campaign Metrics You Shouldn’t Ignore
How to effectively measure the success of your inbound marketing campaigns using your analytics data. Your analytics tell a story, a story about your customer’s journey to your website and how they interact with your brand. It also tells a story about your marketing campaigns and whether or not they’re producing the results you were hoping for.
Which Metrics in your Analytics Reports You Should Put Your Eyes On?
To run a successful business on the web, you need to engage in a continuous process of refining and improving your online marketing approach. A low performing web page will damage your brand. But first, you have to understand where the problem or the problems lie. As Lord Kelvin once said: “If you cannot measure it, you cannot improve it”.