10+1 Inbound Marketing Campaign Metrics You Shouldn’t Ignore
How to effectively measure the success of your inbound marketing campaigns using your analytics data. Your analytics tell a story, a story about your customer’s journey to your website and how they interact with your brand. It also tells a story about your marketing campaigns and whether or not they’re producing the results you were hoping for.
Which Metrics in your Analytics Reports You Should Put Your Eyes On?
To run a successful business on the web, you need to engage in a continuous process of refining and improving your online marketing approach. A low performing web page will damage your brand. But first, you have to understand where the problem or the problems lie. As Lord Kelvin once said: “If you cannot measure it, you cannot improve it”.