Is your web fully responsive? Analyzing the Accelerated Mobile Pages (AMP)
In the last couple of years, mobile internet traffic skyrocketed. Today, visitors interact with your website and convert based on the content delivered to their mobile devices at the right moment. A recent statistic shows that in 2017, 50,3% of all mobile traffic was mobile and in the first two months of 2018 that percentage grew to 52,2%. As a direct result, there are also more Google searches initiated from mobile devices than from desktop. Maybe your web business fared pretty well until now but if you want to continue to increase your revenue in the future, you should understand that this is a major behavioral shift.
Which Metrics in your Analytics Reports You Should Put Your Eyes On?
To run a successful business on the web, you need to engage in a continuous process of refining and improving your online marketing approach. A low performing web page will damage your brand. But first, you have to understand where the problem or the problems lie. As Lord Kelvin once said: “If you cannot measure it, you cannot improve it”.