How to Make the Most of Google Analytics Views
Want to view your website data in a different context? These are the Google Analytics views you should be using. Filters and views are the foundation of your Google Analytics reports and when used correctly, can help you view your data in an entirely different context. How you view your website data will directly impact various different businesses decisions and outcomes, which is why it pays to know how to work with Google Analytics views in the most efficient way possible. Understanding Google Analytics Views There are four main levels that make up a Google Analytics account, including: The account user The analytics account The property The view Each Google […]
How to Use the Conversion Probability Report in Google Analytics
Everything you need to know about the new conversion probability report in Google Analytics. Google has been making a lot of changes lately, which includes the addition of new marketing tools and reports. Conversion probability is a new Beta report from Google Analytics that gives brands the ability to see how likely it is that a user will convert. In this report, users are assigned a value between 1 and 100, 1 being someone who has very little chance of converting. The primary benefit of this report is that it will show you exactly which conversion paths are delivering the best results. It will also give you an idea of […]
How to Use Google Analytics as a B2B Lead Generation Tool
Looking to generate more leads for your business? Google Analytics can do just that. There are a number of ways that you can generate leads for your business but sometimes, you need some extra help, this is where Google Analytics comes in. If you have Google Analytics set up on your website, you already have access to a wealth of data that can be turned into B2B leads for your business. You simply need to know where to look. Using Google Analytics as a lead tool The reality is your website is generating leads for you all the time. Visitors that are navigating to your site are obviously interested in […]
A Business Manager’s Guide to Google Analytics
Important Google Analytics metrics that every business manager should be paying attention to. If you have ever stared blankly at an online report from your marketing department, this is the guide for you. Google Analytics (GA) is a key tool for every business as it provides invaluable data and information that can boost your turnover and help you make better business decisions. At a first glance, however, the GA platform can seem a bit overwhelming, especially if a lot of the metrics aren’t terms that you deal with on a daily basis. Fortunately, as a business manager, there’s definitely no need to understand GA inside and out but there are […]
How to stop tracking your IP Address from Google Analytics
Make your Google Analytics reports more accurate by excluding your IP address. If you’re managing a website, chances are you’ve already installed Google Analytics in order to track visitor stats. Google Analytics is an essential tool and a powerful one at that, allowing you to give your visitors the best possible experience with your brand. However, unless you’ve told Google Analytics not to track your IP, chances are your reports are going to be slightly skewed, which means you’re not getting an accurate representation of your data. Fortunately, it’s incredibly easy to exclude your IP address in order to increase the accuracy of your reports. How to block your IP […]
Google Analytics 360: A Guide to Advanced Customer Analysis
A look at the recent changes made to Analytics 360 and what it means for your business. In an effort to help brands better understand the customer journey, Google has launched Advanced Analysis for Google Analytics 360 customers. The main purpose of this update is to help businesses gain a deeper understanding of how users interact with their site so that they can optimise and improve their customer journey. The tool is currently available in beta and offers three new reports: Exploration, Segment Overlap, and Funnels. Let’s look at each of these new reporting tools in detail. A look at the new Advanced Analysis reports in Analytics 360 Once you […]
Which Metrics in your Analytics Reports You Should Put Your Eyes On?
To run a successful business on the web, you need to engage in a continuous process of refining and improving your online marketing approach. A low performing web page will damage your brand. But first, you have to understand where the problem or the problems lie. As Lord Kelvin once said: “If you cannot measure it, you cannot improve it”.