Persuasive Copywriting Tips to Skyrocket Your Conversions
How to get users to convert using highly-engaging online copy. Getting sales copy to produce a return on investment is one of the most common challenges that businesses face. Let’s start by saying that there is no magic formula that is going to boost your conversions overnight. Copywriting is a skill that needs to be honed and paired with the motivations, needs, and desires of your target audience in order for it to be effective. The right copy has the potential to convince the reader to trust your brand and take the action that you’re proposing, whether it’s making an online purchase, downloading an ebook or signing up for a […]
Will I Be Penalized for Duplicate Content?
A closer look at how duplicate content really affects your SEO rankings. There are a number of different debates around SEO rankings and the factors that can make or break your website – duplicate content is one of them. There is a lot of different information floating around about whether or not duplicate content can affect your SEO rankings but the truth is that many people are still misunderstanding how Google treats duplicate content. What is duplicate content & why does it matter? Duplicate content is defined as any copy that appears online in multiple places. This means that content needs to appear at one or more URLs for it […]
Creating Blog Headlines That Generate Clicks
What it takes to create a blog headline that everybody wants to click on. Content has become an integral part of all marketing strategies. Whether it’s the content you include in an email campaign, social media post or a blog, content is one of the best ways to engage with your target audience and drive more traffic to your website. While creating content on a regular basis is all good and well, actually getting people to want to read a blog is a whole other thing entirely, and it all starts with your headline. Think of your headline as one of your brand’s many first impressions. It’s what a potential […]
Do We Have Too Much Unnecessary Content About Digital Marketing?
Content is a valuable thing, and we should keep it original and thoughtful What is the difference between a “traditional” marketer and a digital one? And then, what is the difference between traditional marketing and digital marketing? We need to start with these questions if we are to understand that we have too much useless information about the digital side of the marketing. Actually, we have too much content on the digital side of everything, starting from content creation to marketing to sales and lead generation. So, let us begin with defining what is marketing in general and what digital marketing really is. Digital Marketing vs. Traditional Marketing Look at the table […]
The death of SEO. Reasons of why companies stopped investing on it
Let me start by making one thing clear: NO. SEO is still alive and kicking. It isn’t even dying. It’s evolving. There are things that used to work that have stopped working. While there also are new things to try. But how long does it take to see results with SEO? And the answer to this question …depends. Frustrating, isn’t it? But that’s the truth. What does it depend on? It depends on several factors. How long your website has been around? Have you done any SEO on it previously? How much content is on it, or what is its link profile? The answers to these questions are some of […]
Is Wix Finally SEO Friendly?
Following its latest update, is the Wix platform now SEO friendly? Wix has been pushing hard to make their website-building platform SEO friendly in an effort to catch up with their competitors, WordPress and Weebly. Even though Wix provided customers with the ability to create beautiful, user-friendly sites, many of them were leaving for platforms that could also increase their chances of ranking well in Google’s search results. Prior to their latest update, Wix clients were struggling to boost their SEO rankings due to poor URL structures, a lack of image descriptions, an inability for certain pages to be crawled by Google as well as a problem with lightbox URLs. […]
How to Use Google Trends to Enhance Your Marketing Efforts
Is Google Trends the digital marketing tool that you’ve been missing out on? First launched in 2006, Google Trends is a free tool that can provide marketers with a wealth of information but one that not a lot of marketers actually use. Google Trends has changed a lot in recent years and is no longer the static resource that it used to be. Today, it uses our online behavior to form opinions and trends that marketers and brands can use to better understand their target audiences. How does Google Trends work? Google Trends offers a visual representation of trends in search behavior that are related to specific topics and search […]
URL Shorteners – Should You Really Be Using Them?
Understanding the pros and cons of shortening your URLs. Marketers have been using URL shorteners for several years now but there has always been some debate around whether we should really be using them or not. URL shortening tools such as Tiny URL have been around since the early 2000s with many new tools joining the ranks over the last decade. Tools such as Tiny URL were first created in order to prevent email clients from fragmenting URLs since text wrapping was still a concern during that time. Today, URL shortening tools are mostly used for social media campaigns and to make URLs look more aesthetically pleasing in general. So […]
How to Make the Most of Google’s Keyword Planner Tool
Tips for using Google’s Keyword Planner to identify the best keywords for your brand. Everyone knows that any successful SEO or content strategy is built on a foundation of targeted keywords. Keyword research is just as critical as market research. If you aren’t aware of what your customers are searching for, how will you know what content to develop in order to meet their needs? Fortunately, there is a wide selection of keywords tools available that make this task an easy one, Google’s Keyword Planner being one of the more popular choices. And even though the Keyword Planner does form part of AdWords, you don’t need to be running any […]
The Essentials: Top SEO Tools for $60 or Less
Looking to add some new SEO tools to your marketing arsenal on a tight budget? You’ll need this list. When you have to keep track of and comply with a new Google algorithm every other month, it helps to have the right SEO tools to assist you but with so many great options out there, it can be difficult to know what to choose, especially if you don’t have a massive budget. To make the selection process a little easier though, we have put together a list of our favorite SEO tools under $60 that will help make your job a little easier. KOBIT’s top SEO tools under $60 SEMrush […]