Developing the Mission and Vision for Your e-Commerce Store
Every business, whether it’s online or has a physical location, needs to be built on a solid foundation if it hopes to be successful. While being proactive is an integral part of running a business, it’s still important to define what your business does and what you hope to achieve to pave the way for future growth and success. When starting an e-Commerce store, it can be quite easy to get wrapped up in the finer details such as securing a domain and deciding what products you want to sell. However, without knowing precisely what you want to achieve, it leaves a lot of room for error and confusion amongst […]
Dealing with the Chaos: Solving an Online Reputation Crisis
Daily headlines are filled with companies dealing with a crisis. Is your company prepared? Most companies are unprepared and do not have a crisis plan in place. They believe it will never happen to them. But, what if it does? One of my clients came yesterday to the office asking how he can deal with an online reputation crisis he has been ignoring for the last week. In two words: too late! In today’s digital age, news spread almost instantly. If crisis strikes…it’s already too late if you don’t have a strategy put into place. Usually, crises are the fault of your business, whether by accident, or oversight. The trick is […]
Going Beyond Google Alerts – Why it’s No Longer Enough
While Google Alerts is an effective reputation management tool, it shouldn’t be the only tool you’re using. Today’s businesses have an array of impressive reputation management tools available to them. In the beginning, though, Google Alerts was one of the very first tools that businesses started making use of to track their brands’ reputations online and one that many businesses still rely on today. However, Google Alerts is no longer enough on its own. Why Google Alerts is so popular This free tool sends out email updates when specific keywords and phrases are searched for. Brands across the globe are using this tool to monitor mentions of their business, or […]
Just How Prepared Are You For An Online Reputation Crisis?
Why it’s important for your business to closely monitor your online reputation and what to do when disaster strikes. Before the dawn of the internet, managing your brand’s reputation was a whole lot easier but today, one bad review or customer complaint can spread like wildfire, leaving future and even existing customers, with a bad taste in their mouths.