Social Media in 2019: Where Should Your Brand Be?
Social media isn’t going anywhere in 2019 but these are the apps and platforms you should be focusing on. If there’s one thing that brands have learnt in recent years it’s that if you want to reach your target audience, you need to know where they spend their time online. Yes, conventional media such as print and television still have their place but in a world where consumers prefer a personalised experienced at every turn, the internet is still the most lucrative place to promote your brand. Over the last decade, social media usage has skyrocketed and the ways in which consumers use social media has changed too. Social media […]
How to Plan Your Online Marketing Budget for 2019
Wondering what you should be spending on digital marketing next year? This is what you need to know. 2017 was the first year that digital marketing actually surpassed TV in terms of spend. While digital advertising made up 41% of total marketing spend in 2017, TV dropped down to 35%. The reality is that consumers spend more time online than ever before and with the rise of platforms such as Netflix, they have even more reason to open a browser instead of flip through TV channels. Unlike traditional media such as TV, online advertising gives brands the opportunity to reach a targeted audience. And because they’re able to track the […]
7 Ways to Build a Stronger Brand Presence on Social Media
If you really want to get social media to work for your brand, you can’t do what everyone else is doing. With social media being such a prominent part of our lives, it’s actually hard to imagine a world without it. In a world where digital is front and centre, maintaining a social media presence is crucial to the growth of your business, especially since your customers spend such a large percentage of their days on various social media websites and apps. According to Social Media Today, consumers spend at least 2 hours on social media every single day, which amounts to someone spending around 5 years of their life […]
Terrific Tips for Increasing Your Facebook Conversion Rates
Some simple advice on how you can increase your Facebook ROI by making a few changes to your campaigns. Following the changes that were made to Facebook’s algorithm earlier this year, brands have slowly started seeing a decline in their organic reach. This change has meant that a large number of businesses have had to start investing in Facebook advertising in an effort to continue driving traffic to their websites. When it comes to tracking the success of these Facebook campaigns, conversions rates is one of the key metrics. Your conversion rates are directly related to your ROI but this doesn’t necessarily mean that a conversion always equates to a […]
Is India Quitting Facebook?
Facebook is no longer one of India’s top apps. Here’s why. Source: StatCounter Global Stats – Social Media Market Share Where Facebook was once one of the most popular apps in India, user stats have been steadily declining since June 2017, with Facebook no longer even featuring as one of the top 5 apps in the country. According to a white paper by ComScore, WhatsApp is currently the most popular app in India, followed by Google Play and YouTube. The report also showed that 89% of daily digital minutes in India are made up of smartphone usage, which is higher than both the U.S. and Canada. […]
URL Shorteners – Should You Really Be Using Them?
Understanding the pros and cons of shortening your URLs. Marketers have been using URL shorteners for several years now but there has always been some debate around whether we should really be using them or not. URL shortening tools such as Tiny URL have been around since the early 2000s with many new tools joining the ranks over the last decade. Tools such as Tiny URL were first created in order to prevent email clients from fragmenting URLs since text wrapping was still a concern during that time. Today, URL shortening tools are mostly used for social media campaigns and to make URLs look more aesthetically pleasing in general. So […]
9 Places to Promote Your Blog Content in 2018
Looking to promote your content to a larger audience? These are the platforms and tactics you should be using. Creating a blog for your brand isn’t a difficult task but just because you have a blog and update it regularly doesn’t mean that visitors are automatically going to start streaming in. When you consider the fact that over 2 million blogs are posted online every single day, it starts to make sense why you will need to promote your content if you want it to have any impact at all. Today’s online users access and engage with content on a variety of different platforms, which means that there are a […]
The All-In-One Guide to Social Media Analytics
Understanding social media analytics, which tools you should be using and the metrics that matter the most. Gone are the days when having a Facebook page and collecting as many Likes as possible was the height of social media success. Today, social media provides businesses with a platform to not only engage with their customers but to learn more about them too. With countless consumers using social media to express themselves, shop, engage and consume content, it has quickly become one of the most powerful tools available to businesses today. Social media analytics explained So what is social media analytics exactly? Social media analytics refers to the process of collecting […]
Instagram Stories Tactics That Will Help Boost Your Brand
The Instagram Stories tactics you should be using to take your social media strategy to the next level. Over 70% of brands in the US are using Instagram as part of their social media strategies and since the introduction of Stories to the platform has encouraged users to spend up to 10 more minutes on the platform every day, this feature has become an integral part of how brands are using this popular social media platform.
The Rise of Ephemeral Content and Why Your Brand Should Care
A closer look at ephemeral content and why it should form part of your 2018 content marketing strategy. How users consume content is changing every year and with new social media platforms and apps cropping up all the time, consumer content preferences are changing on a regular basis too. Ephemeral content is one of the latest content trends to hit the online world and is very quickly becoming one of the most popular.Ephemeral content is usually images and videos that are only available for a short period of time, with Snapchat and Instagram currently being the two most popular platforms for this type of content.