All Roads Lead to M-commerce
We are experiencing unparalleled changes in one of the oldest industries, commerce. The basic principles of commerce have remained unchanged for centuries but the digital age has come with new ideas and new approaches to commerce. We have seen how brick-and-mortar stores are being replaced by online shops. Now we witness how mobile commerce is replacing the “traditional” online store. We move from desktop purchases to mobile ones, which is not an easy process but is inevitable. Let’s start with defining what actually m-commerce is and why the transition to mobile purchases is important. What Is M-commerce We can basically say that m-commerce is the use of handheld devices to […]
Optimizing Your Website to Meet Mobile-First Indexing Requirements
What Google’s mobile-first Indexing update means for your brand’s website. In March 2018, Google announced that it would start rolling out mobile-first indexing. Algorithms will eventually focus solely on the mobile versions of websites and will use structured data to better understand a site’s content. This content will also be used to generate snippets in Google’s search results. Since 2015, more and more people have been performing Google searches from mobile devices, which is what lead Google to pursue this update. This doesn’t mean that there will be a separate mobile index though. This algorithm update will eventually only use mobile web pages to index the web instead of using […]
7 UX Design Tips to Create the Perfect Website
UX designs that will change the whole performance of your website How to provide your website visitors with the best possible online experience. How much time users spend on your site, how engaged people are with your content and the number of conversions that you see are all linked to user experience. Let’s face it, online users are not short on choices while browsing the web so if your site is difficult to navigate and interact with, they won’t hesitate to find another site that offers a more user-friendly experience. There are a number of ways that you can provide online visitors with a better experience on your website but […]
PWA vs. AMP: Which Option is Best for My Business?
Understand the key differences between PWA and AMP in order to enhance your brand’s mobile experience. If there’s one thing that all marketers know to be true, it’s that mobile comes first. A user’s mobile experience with your brand matters more than anything else and should be a top priority in any business, regardless of size or industry. If you’ve recently been researching ways to enhance your brand’s mobile experience, you’ve more than likely come across two terms, namely Progressive Website Apps (PWA) and Accelerated Mobile Pages (AMP). While these two concepts may seem similar, there are some key differences. Let us outline them below. Differences between PWA and AMP […]
8 Useful Tips to Make Your Website Mobile User-Friendly
There are more than 50% chances that you are reading this blog using a mobile device. We are witnessing an important shift and it is obvious that multi-screen web is going to shape the future of the Internet. Now, for a website to be successful, it has to be mobile user-friendly. Moreover, Google recently updated its ranking algorithm and mobile-friendly websites are enjoying a ranking boost in mobile search results. But what does a website mobile user-friendly? This is a good question to ask because of the fact that, unfortunately, the mobile web introduces a different layer of complexity: the websites must be cross-platform.
How Web Design Impacts Your SEO Efforts
Tips for designing an SEO-friendly website that Google will want to index. It can sometimes be difficult to keep track of all the different elements that Google considers important when it comes to SEO but starting with a strong website definitely helps. Your website is your online image and is one of the first places that people will interact with your brand. This means that you need to cater to a lot of different visitor preferences, while still encouraging conversions. Responsive website design is no longer optional if you want to provide users with the best possible experience across any device, something that Google considers very important to your SEO […]