Google Analytics Custom Events – The How and Why
Find out how to boost your conversions by setting up and tracking events on your website. Google Analytics boasts a number of useful features, providing businesses with in-depth data on their websites and how customers are interacting with their brands. Goals and Events are two features that work hand-in-hand to give you an overview of how your website visitors are engaging with specific elements on your site. While some people might argue that you only really need to use Goals to track how users are moving through your customer journey, there are certain elements that just can’t be tracked with Goals, this is where Custom Events come in. What Custom […]
Basic Analytics for those who hate Analytics – Part 3: Analyzing Your Data
In part three of the KOBIT guide to Google Analytics, we’re going to show you which metrics matter the most and how to create goals. Now that you’re all set up, have created your different views and have applied the relevant filters, how do you use your data to grow your business? Google Analytics certainly gives you access to a wealth of information but it helps to know where you can find your most valuable information so that you can use it to make informed business decisions. Key Google Analytics metrics for every business owner Below are the metrics that you should be paying attention to if you want to […]
Is a Google Analytics Academy Course Really Worthwhile?
Find out what courses the Google Analytics Academy offers and whether they’re worth pursuing. If there’s one thing that all digital marketers know to be true, it’s that continuous learning is not an option. Google is responsible for some of the top digital marketing tools of today and they’re the world’s leading search engine. The Google Analytics Academy is another one of their many offerings and promises to leave marketers with the knowledge they need to really benefit from Google’s products. So, are these courses actually worth your time or are they simply designed to bring more awareness to Google’s products? Courses offered by Google Analytics Academy These are the […]
Key Google Analytics Metrics for Every Startup
Running a startup? These are the Google Analytics metrics you should pay attention to. Businesses of every size, all over the world, rely on Google Analytics to understand their website traffic and how their content and campaigns are performing. However, what many businesses struggle with is knowing what data and metrics to pay attention to based on their specific goals. Why use Google Analytics at all? If you’re just starting out, chances are your online presence is going to play an important role in the success of your startup. You will be pressed to find a business today that doesn’t rely on the web to attract new customers and make […]
Google Analytics Key Metrics for Online Schools
The metrics that every online school should be focusing on to grow their site. Whether you’ve just launched an online school or you’re looking to improve your current website, Google Analytics is a highly-effective tool for finding out exactly what works and which parts of your site can be improved. By understanding how visitors are interacting with your site, you can make the kinds of adjustments and improvements that will appeal to visitors and encourage them to not only spend more time on your site but convert too. Key website metrics for online schools Below are the metrics that you should be focusing on if you’re running an online school: […]
A Business Manager’s Guide to Google Analytics
Important Google Analytics metrics that every business manager should be paying attention to. If you have ever stared blankly at an online report from your marketing department, this is the guide for you. Google Analytics (GA) is a key tool for every business as it provides invaluable data and information that can boost your turnover and help you make better business decisions. At a first glance, however, the GA platform can seem a bit overwhelming, especially if a lot of the metrics aren’t terms that you deal with on a daily basis. Fortunately, as a business manager, there’s definitely no need to understand GA inside and out but there are […]
How to stop tracking your IP Address from Google Analytics
Make your Google Analytics reports more accurate by excluding your IP address. If you’re managing a website, chances are you’ve already installed Google Analytics in order to track visitor stats. Google Analytics is an essential tool and a powerful one at that, allowing you to give your visitors the best possible experience with your brand. However, unless you’ve told Google Analytics not to track your IP, chances are your reports are going to be slightly skewed, which means you’re not getting an accurate representation of your data. Fortunately, it’s incredibly easy to exclude your IP address in order to increase the accuracy of your reports. How to block your IP […]
Track and Report: a Deep Insight to eCommerce Analytics
How to setup eCommerce Analytics and use it to boost online sales. Unlike a physical retail store, when you’re running an online store you can’t engage with customers face to face, making it difficult to gauge their reactions, understand which products they’re most interested in and find out whether they’re happy with the service, which is where analytics comes in. Analytics tells a story, helping you to better understand your customer’s journey and how you can improve your selection of products as well as the customer’s overall experience. By choosing not to track and report on your store’s performance, you could end up costing your business a lot of time […]
Mismatched Data: Facebook vs Google Analytics
Understanding the data differences between Facebook and Google Analytics and how to report on your campaigns. Data is the holy grail of marketing but with the large number of tools and platforms available, it can sometimes be difficult to decide which data is the most accurate and what you should be using to determine the success of your online marketing efforts and Facebook campaigns. Ideally, there shouldn’t be more than a 10% – 15% discrepancy between your Facebook and Google Analytics data.
A Guide to Creating a Customer Behaviour Chart Using Google Data Studio
How to use Google Data Studio to create a visual representation of customer behaviour on your website. The advancement of digital technology means that data now plays a far more important role in B2B marketing than ever before. Easy access to data and data analysis tools means B2B marketers can better support their sales teams using a more strategic approach to prospecting. Behavioural targeting is one of the most effective ways to segment customers and prospects based on their recent online behaviour in order to approach them with an offering that’s more relevant to them.