Track and Report: a Deep Insight to eCommerce Analytics
How to setup eCommerce Analytics and use it to boost online sales. Unlike a physical retail store, when you’re running an online store you can’t engage with customers face to face, making it difficult to gauge their reactions, understand which products they’re most interested in and find out whether they’re happy with the service, which is where analytics comes in. Analytics tells a story, helping you to better understand your customer’s journey and how you can improve your selection of products as well as the customer’s overall experience. By choosing not to track and report on your store’s performance, you could end up costing your business a lot of […]
Mismatched Data: Facebook vs Google Analytics
Understanding the data differences between Facebook and Google Analytics and how to report on your campaigns. Data is the holy grail of marketing but with the large number of tools and platforms available, it can sometimes be difficult to decide which data is the most accurate and what you should be using to determine the success of your online marketing efforts and Facebook campaigns. Ideally, there shouldn’t be more than a 10% – 15% discrepancy between your Facebook and Google Analytics data.
A Guide to Creating a Customer Behaviour Chart Using Google Data Studio
How to use Google Data Studio to create a visual representation of customer behaviour on your website. The advancement of digital technology means that data now plays a far more important role in B2B marketing than ever before. Easy access to data and data analysis tools means B2B marketers can better support their sales teams using a more strategic approach to prospecting. Behavioural targeting is one of the most effective ways to segment customers and prospects based on their recent online behaviour in order to approach them with an offering that’s more relevant to them.
What You Should Know Before Implementing HTTPS Services for Your Website
In October 2017, Google Chrome started to show a padlock with a red “X” for every site without HTTPS. Conversely, if the website you are visiting uses HTTPS, a green locked padlock will be shown to your visitors. For sure, this is drawing more and more attention to the websites that do not use HTTPS and are potentially insecure. It is clear that Google vision on the future of the Internet is that it should be secure and all sites will be served over HTTPS. But what is the reason for this change?
Is your web fully responsive? Analyzing the Accelerated Mobile Pages (AMP)
In the last couple of years, mobile internet traffic skyrocketed. Today, visitors interact with your website and convert based on the content delivered to their mobile devices at the right moment. A recent statistic shows that in 2017, 50,3% of all mobile traffic was mobile and in the first two months of 2018 that percentage grew to 52,2%. As a direct result, there are also more Google searches initiated from mobile devices than from desktop. Maybe your web business fared pretty well until now but if you want to continue to increase your revenue in the future, you should understand that this is a major behavioral shift.
5 ways to monetize data from your website
If you are like most of the online business these days, you are probably sitting on a huge amount of data. Also, chances are that you are looking for ways to monetize it. From the technology point of view the conditions are ripe: massive volumes of both structured and unstructured data are available storage costs are continuously decreasing business intelligence an data analytics solutions are mature