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Branding

A Business Owner’s Guide to Constructing a Competitive Advantage

To stand out in a competitive marketplace, you’re going to need a specific advantage that appeals to potential customers. Believe it or not, a competitive advantage can make or break your business. If you don’t have a clear advantage, there’s a good chance your business idea isn’t going to work out. Your competitive advantage is that one attribute that’s going to give you the opportunity to stand out amongst your many competitors. A competitive advantage shouldn’t be confused with a mission statement though, it needs to be difficult, or impossible, to duplicate. Remember, your competitive advantage is what’s going to bring you new customers and drive more revenue so if […]

cnxt_dev
cnxt_dev
2018/12/03 08:00
Web Marketing Tools

Cloud Computing 101: How the Cloud Can Benefit Your Business

Everything you need to know about cloud computing and how to use it in your business. IT functions are a key component of every business and whether or not this function should be kept in-house or contracted out has been an ongoing debate amongst business owners. Cloud computing is one of the latest tools for businesses looking for an affordable, flexible and effective IT solution.   How Cloud Computing Works Basically, cloud computing is when computing services are delivered on demand over the internet. Instead of a business having to own a data center or their own computing infrastructure, they can rent access to these types of services on a […]

cnxt_dev
cnxt_dev
2018/10/17 08:00
Branding

The Basics of Creating a Successful Dropshipping Website

If you’ve ever thought about developing a dropshipping website, here is what you need to know. Dropshipping is one term that you will definitely encounter if you’re considering starting an online business.   Dropshipping makes it a lot easier to start out in the e-commerce space but it is also a business model that comes with its own set of pros and cons. This brief guide will help you understand these pros and cons and what it takes to run a successful dropshipping website. Dropshipping: A quick recap Dropshipping is a business model that allows someone to operate a business without owning or stocking products. Basically, a retail partner will […]

cnxt_dev
cnxt_dev
2018/10/15 08:00
Inbound Marketing

How Long Should Your Blog Posts Really Be In 2018?

When it comes to creating content that online users want to read, length matters. Content has become a core part of almost every brand’s online marketing strategy and there are a number of aspects that determine how successful a piece of content will be. From using the right keywords and eye-catching images to making sure that your content is original and engaging, it requires a lot of effort. One debate that has been ongoing for many years now is how long your content should be for it to be effective. Long vs. short form content There are many different benefits associated with creating short and long-form content, and what works […]

cnxt_dev
cnxt_dev
2018/10/12 08:00
SEO

WhatsApp Business 101: What You Need to Know to Get Started

Thinking about using WhatsApp Business to enhance your customer experience? This is what you need to know. There are currently over 1.5 billion people using WhatsApp and over 60 billion messages are being sent every day. There’s definitely no denying that this is one of the most popular apps in the world, which is why it only makes sense for businesses to use it to reach out to their customers too. More and more marketers are discovering how beneficial messaging apps are for providing customers with a more personalized experience and are choosing to embrace opportunities like WhatsApp Business to enhance their customer journey. A report by Pew Research Center showed […]

cnxt_dev
cnxt_dev
2018/09/12 08:00
SEO

The Essentials: Top SEO Tools for $60 or Less

Looking to add some new SEO tools to your marketing arsenal on a tight budget? You’ll need this list. When you have to keep track of and comply with a new Google algorithm every other month, it helps to have the right SEO tools to assist you but with so many great options out there, it can be difficult to know what to choose, especially if you don’t have a massive budget. To make the selection process a little easier though, we have put together a list of our favorite SEO tools under $60 that will help make your job a little easier. KOBIT’s top SEO tools under $60 SEMrush […]

cnxt_dev
cnxt_dev
2018/07/18 08:00
SEO

Stop Making These (Fatal) 12 Mistakes In Google Analytics

These are the Google Analytics mistakes that could be affecting your online marketing efforts. When it comes to digital marketing, tracking and measurement are key. Luckily, Google Analytics makes this pretty easy. If you’re like most marketers who rely on reports and insights from Google Analytics in order to better understand your audience, content, and campaigns, it’s imperative that you use this tool correctly. However, there are a few mistakes that you could be making that could derail your online marketing efforts. 12 Google Analytics mistakes to avoid at all costs Below are some of the most common mistakes that marketers make when using Google Analytics. Fortunately, most of them […]

cnxt_dev
cnxt_dev
2018/07/13 08:00
SEO

Search Intent: Inside The Mind of the Users

SEO increases the traffic on websites. If you are advertising on Google or Facebook, you are probably trying to generate leads, increase conversions or improve the brand’s visibility. The search engines have become extremely sophisticated compared to earlier when they only relied on the text. The algorithms used text, backlinks, and data to determine the search results. Now, the users can search for images, texts, questions, complex equations and geographic locations. The best part is that search engines are able to analyze the query and display the best results. The search engines have been improving continuously. it is a game changer for brands relying on the online platform to improve […]

cnxt_dev
cnxt_dev
2018/07/09 08:00
SEO

Common Digital Marketing Mistakes to Avoid in 2018

If you want your digital marketing strategy to produce better results this year, avoid these common mistakes. Creating an effective digital marketing strategy isn’t rocket science but a few simple mistakes could end up costing you the results you were hoping for. The digital marketing landscape is always changing and evolving and requires marketers to be at the top of their game at all times. When it comes to implementing your online strategy, however, sticking to a few basics and best practices are all you need to succeed. Common digital marketing mistakes to stay clear of Below are some of the most common reasons why digital marketing strategies tend to […]

cnxt_dev
cnxt_dev
2018/06/18 08:00
Web Analytics

A Step-By-Step Guide to Configuring Goals in Google Analytics

A basic guide to understanding Google Analytics goals and how to set them up. While adding a simple UA-code to your website is a great start for tracking activity on your website, Goals take things one step further. The Goal functionality in Google Analytics allows website owners to track how many users landed on a particular page, stayed on their site for a specified amount of time and triggered a conversion or event. Goals offer additional, valuable information on the user journey throughout your site and what’s possibly preventing customers from converting or spending more time on your site. Key Types of Goals Below is a list of the types […]

cnxt_dev
cnxt_dev
2018/06/15 08:00
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