A Step-By-Step Guide to Configuring Goals in Google Analytics
A basic guide to understanding Google Analytics goals and how to set them up. While adding a simple UA-code to your website is a great start for tracking activity on your website, Goals take things one step further. The Goal functionality in Google Analytics allows website owners to track how many users landed on a particular page, stayed on their site for a specified amount of time and triggered a conversion or event. Goals offer additional, valuable information on the user journey throughout your site and what’s possibly preventing customers from converting or spending more time on your site. Key Types of Goals Below is a list of the types […]
PWA vs. AMP: Which Option is Best for My Business?
Understand the key differences between PWA and AMP in order to enhance your brand’s mobile experience. If there’s one thing that all marketers know to be true, it’s that mobile comes first. A user’s mobile experience with your brand matters more than anything else and should be a top priority in any business, regardless of size or industry. If you’ve recently been researching ways to enhance your brand’s mobile experience, you’ve more than likely come across two terms, namely Progressive Website Apps (PWA) and Accelerated Mobile Pages (AMP). While these two concepts may seem similar, there are some key differences. Let us outline them below. Differences between PWA and AMP […]
9 Simple Tactics for Enhancing Your AdWords Click-Through Rate
Boost the results of your AdWords campaigns by making sure that more people click through to your website. How many people click through to your website or landing page is one of the most significant metrics for determining how successful your AdWords campaigns are. Keeping an eye on your click-through rates is also the best way to optimise your campaigns and achieve the best possible return on investment. According to Statista, your click-through rate (CTR) should ideally be more than 2.5% if you want to be on par with the industry average. If your CTR happens to be lower than this, there are a few tactics that you can use […]
Is Page Speed the Reason Your Website Isn’t Performing Well?
How the speed of your website can affect your online conversions and SEO rankings. A simple concept such as website speed might not seem like a big deal but it could actually be the reason behind the drop in your conversions as well as how well your website is ranking in search engine results.
Understanding the Impact of Negative SEO Attacks on Your Brand
How competitors can use SEO attacks to destroy your brand’s online reputation and diminish your rankings. Competition can be quite fierce in the digital world but unfortunately, instead of embracing this competition in a healthy way, there are many brands that turn to black hat SEO techniques to attack their competitors to get ahead online. Types of negative SEO attacks There are a number of different techniques that could be used by competitors to negatively affect your SEO rankings, let’s look at a few of them here.
What Is Considered a Good Percentage of Bounce Rate?
Today everybody talks about bounce rate and, surprisingly, everybody has a different opinion on what is considered a good percentage of bounce rate. Before shedding light on the most advanced issues, let’s first clarify what the bounce rate is. What is the Bounce Rate Bounce rate is the metric that shows the percentage of the people that come to visit your website and exit before doing anything.
5 ways to monetize data from your website
If you are like most of the online business these days, you are probably sitting on a huge amount of data. Also, chances are that you are looking for ways to monetize it. From the technology point of view the conditions are ripe: massive volumes of both structured and unstructured data are available storage costs are continuously decreasing business intelligence an data analytics solutions are mature