keywords

SEM

The Countries with the Lowest CPC Costs in Google Ads

Wondering which countries pay the lowest cost-per-click in AdWords? Here’s a look at the top 20. It’s a known fact that not all countries pay the same cost-per-click (CPC) in Google Ads. Search volumes and the demand for certain target audiences differ per country, which can affect how much a brand would pay to run AdWords campaigns in specific countries. According to a report by WordStream, the average CPC in the U.S.A is between $1 and $2 on the Google Search network. Here is how the countries with the lowest CPC costs in AdWords compare to the U.S. Country CPC % Less Than U.S. Avg. Serbia 95% Moldova 92% Liberia […]

cnxt_dev
cnxt_dev
2018/10/08 08:00
SEM

How to Use Google Trends to Enhance Your Marketing Efforts

Is Google Trends the digital marketing tool that you’ve been missing out on? First launched in 2006, Google Trends is a free tool that can provide marketers with a wealth of information but one that not a lot of marketers actually use. Google Trends has changed a lot in recent years and is no longer the static resource that it used to be. Today, it uses our online behavior to form opinions and trends that marketers and brands can use to better understand their target audiences. How does Google Trends work? Google Trends offers a visual representation of trends in search behavior that are related to specific topics and search […]

cnxt_dev
cnxt_dev
2018/08/20 08:00
SEM

How to Make the Most of Google’s Keyword Planner Tool

Tips for using Google’s Keyword Planner to identify the best keywords for your brand. Everyone knows that any successful SEO or content strategy is built on a foundation of targeted keywords. Keyword research is just as critical as market research. If you aren’t aware of what your customers are searching for, how will you know what content to develop in order to meet their needs? Fortunately, there is a wide selection of keywords tools available that make this task an easy one, Google’s Keyword Planner being one of the more popular choices. And even though the Keyword Planner does form part of AdWords, you don’t need to be running any […]

cnxt_dev
cnxt_dev
2018/07/20 08:00
SEO

The Keyword Research Tools You Should Be Using in 2018

If you want to enhance your SEO efforts, you’re going to need a good keyword research tool. When most people think keyword research, their minds automatically turn to Google’s Keyword Planner tool. It’s free and it’s a product of Google so it should be sufficient right? While Google’s Keyword Planner tool can provide you with sound keyword data and a handful of good keyword suggestions, there are a number of other tools out there that you could be using that can take your keyword research, website planning and SEO efforts to a whole new level. One of the main reasons why so many businesses are investing in additional keyword research […]

cnxt_dev
cnxt_dev
2018/05/30 08:00
Web Analytics

What are the (not provided) keywords and how to unlock them

What is the ‘not provided’ problem I think that every marketer has already encountered the (not provided) parameters in Google Analytics. These are the keywords used by people in order to find your website. Google knows these keywords but chooses not to share them with you. We are aware of how this is making it difficult for you to track SEO KPIs and, at the same time, find out which keywords worth investing in. For example, let’s suppose that your conversion rate for a particular page suddenly increases. You practically have no means to access the relevant data and establish what organic keywords you need to target.

cnxt_dev
cnxt_dev
2018/04/03 07:45
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