Google Analytics

SEO

Key Google Analytics Metrics for Every Startup

Running a startup? These are the Google Analytics metrics you should pay attention to. Businesses of every size, all over the world, rely on Google Analytics to understand their website traffic and how their content and campaigns are performing. However, what many businesses struggle with is knowing what data and metrics to pay attention to based on their specific goals. Why use Google Analytics at all? If you’re just starting out, chances are your online presence is going to play an important role in the success of your startup. You will be pressed to find a business today that doesn’t rely on the web to attract new customers and make […]

cnxt_dev
cnxt_dev
2018/08/17 08:00
Web Analytics

Google Analytics Key Metrics for Online Schools

The metrics that every online school should be focusing on to grow their site. Whether you’ve just launched an online school or you’re looking to improve your current website, Google Analytics is a highly-effective tool for finding out exactly what works and which parts of your site can be improved. By understanding how visitors are interacting with your site, you can make the kinds of adjustments and improvements that will appeal to visitors and encourage them to not only spend more time on your site but convert too. Key website metrics for online schools Below are the metrics that you should be focusing on if you’re running an online school: […]

cnxt_dev
cnxt_dev
2018/08/15 03:21
Web Analytics

A Business Manager’s Guide to Google Analytics

Important Google Analytics metrics that every business manager should be paying attention to. If you have ever stared blankly at an online report from your marketing department, this is the guide for you. Google Analytics (GA) is a key tool for every business as it provides invaluable data and information that can boost your turnover and help you make better business decisions. At a first glance, however, the GA platform can seem a bit overwhelming, especially if a lot of the metrics aren’t terms that you deal with on a daily basis. Fortunately, as a business manager, there’s definitely no need to understand GA inside and out but there are […]

cnxt_dev
cnxt_dev
2018/08/06 08:00
SEO

Google Releases New Broad Core Algorithm Update

What you need to know about how Google’s latest broad core algorithm update affects your website. A few times a year, Google releases a broad core algorithm update, the latest of which was released on 1 August. Whenever Google releases any kind of update, brands tend to panic and start searching for ways to prevent their rankings from being affected. Sometimes these updates are minor but in other cases, they can have far-reaching consequences. This is what you need to know. What this broad core algorithm update means for your website Every few months, Google makes broad changes to its algorithm in an effort to improve search results. As with […]

cnxt_dev
cnxt_dev
2018/08/03 06:05
SEO

How to stop tracking your IP Address from Google Analytics

Make your Google Analytics reports more accurate by excluding your IP address. If you’re managing a website, chances are you’ve already installed Google Analytics in order to track visitor stats. Google Analytics is an essential tool and a powerful one at that, allowing you to give your visitors the best possible experience with your brand. However, unless you’ve told Google Analytics not to track your IP, chances are your reports are going to be slightly skewed, which means you’re not getting an accurate representation of your data. Fortunately, it’s incredibly easy to exclude your IP address in order to increase the accuracy of your reports. How to block your IP […]

cnxt_dev
cnxt_dev
2018/07/27 08:00
SEO

Stop Making These (Fatal) 12 Mistakes In Google Analytics

These are the Google Analytics mistakes that could be affecting your online marketing efforts. When it comes to digital marketing, tracking and measurement are key. Luckily, Google Analytics makes this pretty easy. If you’re like most marketers who rely on reports and insights from Google Analytics in order to better understand your audience, content, and campaigns, it’s imperative that you use this tool correctly. However, there are a few mistakes that you could be making that could derail your online marketing efforts. 12 Google Analytics mistakes to avoid at all costs Below are some of the most common mistakes that marketers make when using Google Analytics. Fortunately, most of them […]

cnxt_dev
cnxt_dev
2018/07/13 08:00
SEM

The All-In-One Tool from Google: An Introduction to Google Marketing Platform

Wondering what Google Marketing Platform is all about? This is what you need to know. The digital marketing world of 10 years ago is almost unrecognizable when compared to how we approach digital marketing today, with customer data, privacy and experience being top priorities. Today’s consumers are far more in tune with marketing and how their data is being used, which means that marketers need to find ways to put privacy front and center if they want to appeal to their target audience. Since online marketers are always on the hunt for tools and solutions that will help them better understand their customers, Google decided to lend a helping hand […]

cnxt_dev
cnxt_dev
2018/07/02 08:00
Web Analytics

A Step-By-Step Guide to Configuring Goals in Google Analytics

A basic guide to understanding Google Analytics goals and how to set them up. While adding a simple UA-code to your website is a great start for tracking activity on your website, Goals take things one step further. The Goal functionality in Google Analytics allows website owners to track how many users landed on a particular page, stayed on their site for a specified amount of time and triggered a conversion or event. Goals offer additional, valuable information on the user journey throughout your site and what’s possibly preventing customers from converting or spending more time on your site. Key Types of Goals Below is a list of the types […]

cnxt_dev
cnxt_dev
2018/06/15 08:00
Web Analytics

Google Analytics 360: A Guide to Advanced Customer Analysis

A look at the recent changes made to Analytics 360 and what it means for your business. In an effort to help brands better understand the customer journey, Google has launched Advanced Analysis for Google Analytics 360 customers. The main purpose of this update is to help businesses gain a deeper understanding of how users interact with their site so that they can optimise and improve their customer journey. The tool is currently available in beta and offers three new reports: Exploration, Segment Overlap, and Funnels. Let’s look at each of these new reporting tools in detail. A look at the new Advanced Analysis reports in Analytics 360 Once you […]

cnxt_dev
cnxt_dev
2018/05/25 08:00
Web Analytics

Mismatched Data: Facebook vs Google Analytics

Understanding the data differences between Facebook and Google Analytics and how to report on your campaigns. Data is the holy grail of marketing but with the large number of tools and platforms available, it can sometimes be difficult to decide which data is the most accurate and what you should be using to determine the success of your online marketing efforts and Facebook campaigns. Ideally, there shouldn’t be more than a 10% – 15% discrepancy between your Facebook and Google Analytics data.

cnxt_dev
cnxt_dev
2018/05/04 05:48
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