Google Analytics 360: A Guide to Advanced Customer Analysis
A look at the recent changes made to Analytics 360 and what it means for your business. In an effort to help brands better understand the customer journey, Google has launched Advanced Analysis for Google Analytics 360 customers. The main purpose of this update is to help businesses gain a deeper understanding of how users interact with their site so that they can optimise and improve their customer journey. The tool is currently available in beta and offers three new reports: Exploration, Segment Overlap, and Funnels. Let’s look at each of these new reporting tools in detail. A look at the new Advanced Analysis reports in Analytics 360 Once you […]
Mismatched Data: Facebook vs Google Analytics
Understanding the data differences between Facebook and Google Analytics and how to report on your campaigns. Data is the holy grail of marketing but with the large number of tools and platforms available, it can sometimes be difficult to decide which data is the most accurate and what you should be using to determine the success of your online marketing efforts and Facebook campaigns. Ideally, there shouldn’t be more than a 10% – 15% discrepancy between your Facebook and Google Analytics data.
A Guide to Creating a Customer Behaviour Chart Using Google Data Studio
How to use Google Data Studio to create a visual representation of customer behaviour on your website. The advancement of digital technology means that data now plays a far more important role in B2B marketing than ever before. Easy access to data and data analysis tools means B2B marketers can better support their sales teams using a more strategic approach to prospecting. Behavioural targeting is one of the most effective ways to segment customers and prospects based on their recent online behaviour in order to approach them with an offering that’s more relevant to them.
What are the (not provided) keywords and how to unlock them
What is the ‘not provided’ problem I think that every marketer has already encountered the (not provided) parameters in Google Analytics. These are the keywords used by people in order to find your website. Google knows these keywords but chooses not to share them with you. We are aware of how this is making it difficult for you to track SEO KPIs and, at the same time, find out which keywords worth investing in. For example, let’s suppose that your conversion rate for a particular page suddenly increases. You practically have no means to access the relevant data and establish what organic keywords you need to target.