tracking

Brands know how important voice search has become but is there a way to access this data via Google Search Console? Not only is voice search changing consumers’ online behavior but that of search engines too. We can slowly see how voice search queries are affecting search results by looking at featured snippets. Featured snippets are designed to present searchers with the most relevant answers to their questions while also giving them the option to explore other search results. If you search via voice on your mobile device, your voice assistant will even read the featured snippet to you. Even though there is no magic formula for ensuring your website […]

What is the ‘not provided’ problem I think that every marketer has already encountered the (not provided) parameters in Google Analytics. These are the keywords used by people in order to find your website. Google knows these keywords but chooses not to share them with you. We are aware of how this is making it difficult for you to track SEO KPIs and, at the same time, find out which keywords worth investing in. For example, let’s suppose that your conversion rate for a particular page suddenly increases. You practically have no means to access the relevant data and establish what organic keywords you need to target.