7 Ways to Build a Stronger Brand Presence on Social Media
If you really want to get social media to work for your brand, you can’t do what everyone else is doing. With social media being such a prominent part of our lives, it’s actually hard to imagine a world without it. In a world where digital is front and centre, maintaining a social media presence is crucial to the growth of your business, especially since your customers spend such a large percentage of their days on various social media websites and apps. According to Social Media Today, consumers spend at least 2 hours on social media every single day, which amounts to someone spending around 5 years of their life […]
The Rise of Ephemeral Content and Why Your Brand Should Care
A closer look at ephemeral content and why it should form part of your 2018 content marketing strategy. How users consume content is changing every year and with new social media platforms and apps cropping up all the time, consumer content preferences are changing on a regular basis too. Ephemeral content is one of the latest content trends to hit the online world and is very quickly becoming one of the most popular.Ephemeral content is usually images and videos that are only available for a short period of time, with Snapchat and Instagram currently being the two most popular platforms for this type of content.