tools

Web Marketing Tools

Your Website’s Speed Could Be Affecting Your Conversion Rate

If your conversion rate isn’t what you want it to be, it might be time to get back to basics. According to studies by Akamai and Gomez, the speed of your website directly affects your conversion rates. The results of these studies showed that 47% of consumers expect a website to load in 2 seconds or less, with 79% of shoppers being much less willing to buy from the same site again if they were dissatisfied with a site’s performance. A mere 1-second delay in page response time can reduce your conversion rate by 7%! When you start looking at this from a revenue point of view, you’ll quickly see […]

cnxt_dev
cnxt_dev
2018/11/30 08:00
Web Marketing Tools

11 Must-Have Mobile Apps for Marketing Professionals

Discover a few new marketing apps that you’ll be glad you downloaded. Digital marketers use their smartphones for everything from posting content on social media to tracking their latest AdWords campaign, and having the right apps is a big part of successfully managing various marketing activities. There are a few apps that marketers simply can’t live without and we’ve listed them below. Must-Have Apps for the Professional Marketer Slack Android / iOS When you’re running several marketing campaigns as a team, communication is essential. Slack is still one of the top apps for marketing teams who aren’t necessarily based in the same office or for teams that are always on […]

cnxt_dev
cnxt_dev
2018/11/23 08:00
SEO

A Beginners Introduction to Google Search Console

If you want to drive more traffic to your new website, you’re going to need to get acquainted with Google Search Console. You can build the most attractive and engaging website in the world but if nobody knows about it, what’s the point? There are millions of websites on the internet, which means that businesses and brands need to do everything possible to ensure that new and existing customers know where and how to find them online. Search engines are an integral part of our online browsing habits, which makes search engine optimisation (SEO) more important than ever. In fact, Google processes around 40,000 search queries every single second. Fortunately, […]

cnxt_dev
cnxt_dev
2018/11/09 08:00
Web Marketing Tools

Cloud Computing 101: How the Cloud Can Benefit Your Business

Everything you need to know about cloud computing and how to use it in your business. IT functions are a key component of every business and whether or not this function should be kept in-house or contracted out has been an ongoing debate amongst business owners. Cloud computing is one of the latest tools for businesses looking for an affordable, flexible and effective IT solution.   How Cloud Computing Works Basically, cloud computing is when computing services are delivered on demand over the internet. Instead of a business having to own a data center or their own computing infrastructure, they can rent access to these types of services on a […]

cnxt_dev
cnxt_dev
2018/10/17 08:00
Web Marketing Tools

VPNs: What You Need To Know To Use Them Safely

A VPN, or Virtual Private Network, is a connection method that offers extra security and privacy to anyone accessing the internet. Anytime you browse or transact online using an unsecured Wi-Fi connection, it means you’re potentially exposing your personal information and online browsing habits to others. Every time that you read your emails, browse websites and bank online at your favorite coffee shop using an unsecured connection, you’re opening yourself up to hackers and other third parties. Any data that you transmit during these online sessions become vulnerable, but a VPN changes all that. Benefits of using a VPN VPNs can be used to: Hide your IP address and location […]

cnxt_dev
cnxt_dev
2018/09/21 08:03
Inbound Marketing

Tips for Staying Abreast of the Latest Digital Marketing Trends and Updates

With so much going on in the digital marketing space, it can be difficult to stay up to date. Here are some tips to help you out. In the world of digital marketing, every month is different. Whether it’s a new app, an algorithm update or changes to social media advertising policies, changes are happening all the time. Digital marketers really have their work cut out for them. When they’re not trying to build stellar strategies, create killer content and run engaging social media campaigns, they need to find time to stay up to date with the many changes taking place in the digital marketing space. Collecting the updates and […]

cnxt_dev
cnxt_dev
2018/08/31 08:00
SEO

The Essentials: Top SEO Tools for $60 or Less

Looking to add some new SEO tools to your marketing arsenal on a tight budget? You’ll need this list. When you have to keep track of and comply with a new Google algorithm every other month, it helps to have the right SEO tools to assist you but with so many great options out there, it can be difficult to know what to choose, especially if you don’t have a massive budget. To make the selection process a little easier though, we have put together a list of our favorite SEO tools under $60 that will help make your job a little easier. KOBIT’s top SEO tools under $60 SEMrush […]

cnxt_dev
cnxt_dev
2018/07/18 08:00
SEM

The All-In-One Tool from Google: An Introduction to Google Marketing Platform

Wondering what Google Marketing Platform is all about? This is what you need to know. The digital marketing world of 10 years ago is almost unrecognizable when compared to how we approach digital marketing today, with customer data, privacy and experience being top priorities. Today’s consumers are far more in tune with marketing and how their data is being used, which means that marketers need to find ways to put privacy front and center if they want to appeal to their target audience. Since online marketers are always on the hunt for tools and solutions that will help them better understand their customers, Google decided to lend a helping hand […]

cnxt_dev
cnxt_dev
2018/07/02 08:00
Inbound Marketing

Top 9 SEO and Analytics Google Chrome Extensions to Use in 2018

A closer look at the Chrome extensions every digital marketer should install this year. According to StatCounter, Google Chrome has the largest browser market share in the world today. Google Chrome is highly customisable and has become a trusty sidekick to digital marketers everywhere, allowing them to complete tasks and gather data quickly and easily using a number of handy extensions. Whether you’re new to Google Chrome or you’re already a fan and simply want to get an idea of the best SEO and analytics extensions available to marketers today, here is a quick look at the top 9. 9 SEO & analytics extensions to install in 2018 MozBar When […]

cnxt_dev
cnxt_dev
2018/06/29 08:00
SEO

Using Google’s Disavow Tool to Boost SEO Rankings

Understanding the benefits of the Google Disavow Tool and when you should be using it. The Google Disavow Links Tool first made an appearance in 2012 and has been the topic of many SEO-related debates ever since. As we all know, low-quality links can harm your SEO rankings, which is where the Google Disavow Tool comes in. Basically, this tool gives webmasters the option to tell Google which backlinks to ignore when ranking their websites.   However, this handy tool also comes with a warning. According to Google, their Disavow Links Tool can also have a negative impact on your rankings if it is used incorrectly. Before you go ahead […]

cnxt_dev
cnxt_dev
2018/06/27 08:00
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