The All-In-One Guide to Social Media Analytics
Understanding social media analytics, which tools you should be using and the metrics that matter the most. Gone are the days when having a Facebook page and collecting as many Likes as possible was the height of social media success. Today, social media provides businesses with a platform to not only engage with their customers but to learn more about them too. With countless consumers using social media to express themselves, shop, engage and consume content, it has quickly become one of the most powerful tools available to businesses today. Social media analytics explained So what is social media analytics exactly? Social media analytics refers to the process of collecting […]
The Keyword Research Tools You Should Be Using in 2018
If you want to enhance your SEO efforts, you’re going to need a good keyword research tool. When most people think keyword research, their minds automatically turn to Google’s Keyword Planner tool. It’s free and it’s a product of Google so it should be sufficient right? While Google’s Keyword Planner tool can provide you with sound keyword data and a handful of good keyword suggestions, there are a number of other tools out there that you could be using that can take your keyword research, website planning and SEO efforts to a whole new level. One of the main reasons why so many businesses are investing in additional keyword research […]
How to Improve Your Page Speed 2018: Analysis and Tips
Website page speed is an essential ingredient for every website that can make or break the success of a site. No matter if you have very good content your competitors’ website is more likely to get more traffic even if their content is mediocre if their pages load extremely fast. Page speed can be measured in two ways by counting the time required to fully display the content of a certain website page, metric which is known as the “page load time” or “time to first byte”; this is the time needed by your browser to receive the first byte of information from the web server.
Is Page Speed the Reason Your Website Isn’t Performing Well?
How the speed of your website can affect your online conversions and SEO rankings. A simple concept such as website speed might not seem like a big deal but it could actually be the reason behind the drop in your conversions as well as how well your website is ranking in search engine results.
A Guide to Creating Your First Customer Journey Map
The ins and outs of customer journey maps and how they can help you grow your business. According to New Voice Media, $41 billion is lost by U.S. companies alone each year due to poor customer service. The better you can understand your customers, how they think, how they make decisions and what their preferences are, the better you can cater to their needs and thrive as a business. Your customers won’t hesitate to turn to a competitor that’s offering them a simpler sales process or better customer service, which is why your business can’t afford to not have a thorough understanding of your customer’s journey.
A Guide to Creating a Customer Behaviour Chart Using Google Data Studio
How to use Google Data Studio to create a visual representation of customer behaviour on your website. The advancement of digital technology means that data now plays a far more important role in B2B marketing than ever before. Easy access to data and data analysis tools means B2B marketers can better support their sales teams using a more strategic approach to prospecting. Behavioural targeting is one of the most effective ways to segment customers and prospects based on their recent online behaviour in order to approach them with an offering that’s more relevant to them.
The Rise of Ephemeral Content and Why Your Brand Should Care
A closer look at ephemeral content and why it should form part of your 2018 content marketing strategy. How users consume content is changing every year and with new social media platforms and apps cropping up all the time, consumer content preferences are changing on a regular basis too. Ephemeral content is one of the latest content trends to hit the online world and is very quickly becoming one of the most popular.Ephemeral content is usually images and videos that are only available for a short period of time, with Snapchat and Instagram currently being the two most popular platforms for this type of content.
What You Should Know Before Implementing HTTPS Services for Your Website
In October 2017, Google Chrome started to show a padlock with a red “X” for every site without HTTPS. Conversely, if the website you are visiting uses HTTPS, a green locked padlock will be shown to your visitors. For sure, this is drawing more and more attention to the websites that do not use HTTPS and are potentially insecure. It is clear that Google vision on the future of the Internet is that it should be secure and all sites will be served over HTTPS. But what is the reason for this change?
What are the (not provided) keywords and how to unlock them
What is the ‘not provided’ problem I think that every marketer has already encountered the (not provided) parameters in Google Analytics. These are the keywords used by people in order to find your website. Google knows these keywords but chooses not to share them with you. We are aware of how this is making it difficult for you to track SEO KPIs and, at the same time, find out which keywords worth investing in. For example, let’s suppose that your conversion rate for a particular page suddenly increases. You practically have no means to access the relevant data and establish what organic keywords you need to target.
Just How Prepared Are You For An Online Reputation Crisis?
Why it’s important for your business to closely monitor your online reputation and what to do when disaster strikes. Before the dawn of the internet, managing your brand’s reputation was a whole lot easier but today, one bad review or customer complaint can spread like wildfire, leaving future and even existing customers, with a bad taste in their mouths.