5 Ways to Incorporate Micro-Influencers into Your Marketing Strategy
Discover how micro-influencers can boost your online marketing results in 2019. We live in an age of influencers, which means influencer marketing is more accessible to brands than it’s ever been. Influencer marketing is a highly effective way to increase brand awareness, drive more traffic to your site, encourage user engagement and boost turnover, provided you find the right influencer to work with that is. A common mistake that many brands make is thinking they need to work with big names in order to capitalize on influencer marketing but this couldn’t be further from the truth. There’s no doubt that working with mainstream celebrities will generate a lot of hype […]
On-Page and Off-Page SEO: A Quick Guide to Relevant Techniques
In the world of SEO, both off and on-page factors make a difference to your rankings. Here is how to get both aspects right. Google is constantly making changes to their algorithms – some updates are major and require action from all website owners, while others are smaller but still impact some sites. If you’re feeling a bit confused or have lost track of the many updates, know that you’re not alone. There are still a number of different factors that search engine crawlers pay attention to but overall, your main focus should still be on user experience because that’s what’s going to get you noticed. On-Page & Off-Page SEO […]
An Introduction to Using UTM Parameters
The benefits of UTM parameters and how to use them to track your marketing campaigns. A key part of being successful online is knowing where your website traffic is coming from as well as which of your campaigns are delivering the best results. Your website analytics will tell you exactly where your traffic is coming from but how do you know which guest blog posts, Facebook campaigns or Tweets are driving the most traffic to your site? The answer lies in UTM parameters. UTM Parameters: A Recap Simply put, UTM parameters are the tags that you add to the end of a URL that will give you specific details […]
Enhance Your Online Conversion Rates with the Help of Retargeting
A guide to retargeting and how you can use it to increase sales & take your marketing campaigns to a new level. We’ve all experienced it. You check out a pair of shoes or an Airbnb unit online, only to see an ad for it on Facebook or Google an hour later. Retargeting is the technology behind many of today’s advertising campaigns and is a tactic that truly caters to the demand for a more personalised online experience.
The Rise of Ephemeral Content and Why Your Brand Should Care
A closer look at ephemeral content and why it should form part of your 2018 content marketing strategy. How users consume content is changing every year and with new social media platforms and apps cropping up all the time, consumer content preferences are changing on a regular basis too. Ephemeral content is one of the latest content trends to hit the online world and is very quickly becoming one of the most popular.Ephemeral content is usually images and videos that are only available for a short period of time, with Snapchat and Instagram currently being the two most popular platforms for this type of content.